The same reason most of the Deadpool videos end up on Ryan Reynolds YouTube channel rather than Fox's official channel. They know how to market this movie and have executed their strategy quite flawlessly. The movie is perceived as one of those type of products that beats the system. It's sold as being created just for the fans and only being possible because of the fans. And the whole this movie could not have been made without you story sells more tickets than any billboard or TV-spot ever could, so they really found a goldmine there.Why would Fox have to leak the Deadpool footage? Why couldn't they just release it through the normal channels?
The same reason most of the Deadpool videos end up on Ryan Reynolds YouTube channel rather than Fox's official channel. They know how to market this movie and have executed their strategy quite flawlessly. The movie is perceived as one of those type of products that beats the system. It's sold as being created just for the fans and only being possible because of the fans. And the whole this movie could not have been made without you story sells more tickets than any billboard or TV-spot ever could, so they really found a goldmine there.
Even the stories that the studio cut the budget only actually makes fans like the movie more because that is the type story they are selling. It only makes people care more. At the end of the day, however, this is still a $58 mil studio mandated movie with a marketing budget that probably ended up being even bigger than the actual production budget. Not just Ryan Reynolds making videos in his garage. They've actually barely made any mistakes along the way though. Of course, they played coy on the video leak and contradicted themselves more than enough times, but hey that just adds to the mystery. Similarly, almost nobody noticed that Ryan lied when he talked about being fully nude for example: "eight hours of prosthetic makeup in places that no man needs to be there with a paintbrush." Turns out all of that was CGI. Deadpool's entire campaign is an almost perfect smokescreen. But it resulted in an entertaining movie. And it made the studio, which people barely associate with the movie, a whole lot of money. It's essentially a win-win situation.
but the audience would watch any movie if done by talented people who love the material
Gotta love the tinfoil heat theory that leaking the Deadpool trailer was Fox's master plan all along. Yeah. They really wanted to ruin their reputation with the fans and create the perception they only begrudgingly greenlit Deadpool and Logan only got a R rating because of Deadpool's success.
Even Jackman got his salary cut just so Fox would approve the r rating of Logan.
Either way the Logan movie was so much better for it. To have toned it down to get to PG13 would have ruined it.
They defend X-Men at FOX by not even bringing up X-Men films. Sad!I'm reminded of a John Campea (formerly of Collider) mentioning both Deadpool and Logan as a defence of Fox and why Marvel shouldn't have them and thinking "why would you use the two films Fox least wanted to make as some sort of defence for Fox?". X2 seems like a better example to me as that's when the main franchise peaked in my view.
I'm reminded of a John Campea (formerly of Collider) mentioning both Deadpool and Logan as a defence of Fox and why Marvel shouldn't have them and thinking "why would you use the two films Fox least wanted to make as some sort of defence for Fox?". X2 seems like a better example to me as that's when the main franchise peaked in my view.
Can't change the past. Logan happened and Hugh hung up his claws. Hugh said he'd only come back if he were an Avenger and I think that was years ago. So I don't know how he feel post Logan. I'd have him back though. Even if he were to be recast two films on or whatever.
The real debate is Deadpool though. What would Feige do? Keep on Ryan and co. but have them in the MCU? Apparently he did OK their use of a helicarrier (sort of). Would he allow Deadpool to keep its R rating? Some here are adamant he wouldn't, but I lean towards the idea that Feige knows there's a definite market for Deadpool largely as is.
And we won't have X-Men or Fantastic Four movies rotten on RT/hated by a lot if not most people (The Last Stand, FF 1 and 2, FF reboot, Apocalypse) if it were Marvel.We can have a Deadpool r-movie at Disney only if it will go out under a different label, so it has to be marketing like very distant and with no link to other superheroes.