AEW is not going to go after the mainstream audience, because if they were, they are going to have a hard time finding that guy who can promote their product to Extra, Access Hollywood, The Tonight Show, Saturday Night Live etc. WWE has that in John Cena, the Rock and to a certain degree Dave Bautista. I believe AEW is going after the All In audience. They will probably have Arrow star Steven Amell, but he's not Cena or the Rock in terms of mainstream appeal. they know that they are never getting John or Dwayne to jump.
Speaking of mainstream, I wonder which mainstream media publication will break the news of the Rock going into the WWE Hall of Fame when that time comes? Will it be Variety? The Hollywood Reporter? Deadline? USA Today? All of them? or neither?