I see, cheers for that.![]()
The biggest advantage BvS has is the fact that there is nothing in the marketplace for weeks before and weeks after. Even if Deadpool way exceeds expectations and opens with, say 80M over the 4 day weekend, it will be at less than 1M dailies when BvS comes along. The release slate leading up to BvS has one clear cut big performer and nothing else.
Feb 19: Race and Risen, both will open in the 20-30M range
Feb 26: Gods of Egypt, this one will flop hard
March 4: Zootopia will open to 50M or more, best case is it matches Lorax. Even if it does, it will be at 10-15M on the weekend BvS opens. London has fallen will fall (no pun intended) from the first movie
March 11: 10 Cloverfield Lane will probably open to 30M, and collapse similar to how Cloverfield did
March 18: Allegiant is going to fall hard from Insurgent, maybe a 40M OW to 15M when BvS opens
The market will be primed for a major breakout which hits all demographics (Zootopia will be mainly families). If the BvS marketing team can hit the right buttons in the 2 weeks leading up to release with a carpetbombing campaign, it can explode because of latent demand.