Not everything has appeal overseas, brands often have to build their relevance there. Especially if they aren't based on robots or spiderman in asian countries or gentlemen spies and Wizards in the UK. Most american things doing well there have built what they've got. The mcu brand is textbook at having built their brand overseas, same with furious.
TDK not getting a china release didn't help matters but it's built itself up there and TDKR enjoyed the the results. Superman imo is another animal, the brand hasn't been relevant in cinema for many decades, especially to the young adults there, and the last incarnation prior to MOS may have simply been unappealing.
MOS itself did as alot of these solo starters do there and it's sequel would have no doubt rode the trend of increasing returns, see Apes and Xmen for models of this. That being said, adding batman and selling this as a easily accessible 3D novelty event is sure to do gang busters everywhere.
What's more, the asian markets grow immensely every year.