Well, the poor reviews and mixed word of mouth are finally taking their toll on the second weekend ticket sales for Warner Bros. Batman V Superman: Dawn of Justice. This morning, BvS woke up from a hangover to learn that its on its way to a -70% weekend drop of $50.7M. That fall-off is one of the steepest for a superhero film, topping the -69% posted by 20th Century Foxs X-Men Origins: Wolverine. All this despite the fact that Bruce and Clark have the Friday-Sunday period all to themselves, without any new wide threats from the other majors, not to mention the added benefit of 30% K-12 schools off, and 9% of colleges on break, per ComScore. The second Friday till for BvS of $15.3M, down 81%, looks like a collapse compared to last Fridays $81.55M which included $27.7M in previews. Even if you strip the previews out ($53.85M), BvS Friday-to-Friday decline is still big at -72%.
Now, these fanboy and -girl films can be heavily frontloaded. A Warner Bros. source was quick to point out the 72% drop weathered by Harry Potter and the Deathly Hallows Part 2 ($169.1M opening, $47.4M second weekend) as well as the 69% to 70% crashes experienced by The Twilight Saga pics New Moon and both Breaking Dawns. The major difference with Deathly Hallows 2 is that it faced competition from Captain America ($65M) in its second sesh, whereas BvS doesnt have any big rivals this weekend. Unfortunately, BvS drop isnt a case of the bigger it opens, the bigger it falls: Theres been too many of the $100M-plus superhero openers to show that second weekends can sustain a -50% to -60% slide. Whether BvS hits $1 billion worldwide is still TBD, and well have a better indication after international reports roll in.
Warner Bros. is aware of fan discontent with BvS moody tone: the fanboy blogs lit up like pinball machines two days ago with buzz of reshoots on Suicide Squad (due out on August 5): Apparently the studio is lightening the mood for a more fun Suicide.