Please, do not give people in this thread an out, they can cling to, to cite this movie as any kind of passable financial endeavour.
Forthcoming words 100% aren't directed at you - because you know better.
This movie needed well over 1B AT THE Box Office so that execs could deliver on a promise to stock holders who bought into this whole DCU movie deal.
Investors saw what was happening at Disney, they thought they were getting in on the ground floor of that. That Time Warner as a whole would be worth more then Disney after this movie, (and its effects reverberated through the company).
This movie doesn't exist in a bubble. Executives. Investors (past and recent) bet on this as something that would prop up the company as a whole. Raise the company into more prosperous times.
What do people think will happen when end of fiscal comes out, and that didn't happen at WB (and as a result TW)?
Do your research and find out how large TW is. How much money this franchise - these comic movies - need to turn as a profit for that money to impact Time Warner's bottom line. 40 million profit might as well go down as a rounding error. It needs to be at least 10x that amount for the investment community to notice BvS's positive impact on TW.
This movie needed Avengers like money. Period. Full Stop. No Negotiation, No debate. Turning a profit doesn't mean **** in a stock driven world. Educate yourself if you think otherwise.
Debate whether you love this movie in another thread. Play spin the bottle with Forbes, your friends, and the B.O. numbers until it lands on something that gets you in that closet and kiss-happy. Because I can virtually guarantee this movie will lead to a whole lot of stock going down down down when this financial disaster gets folded into another so so year at TW - INSTEAD of financials coming out with a sizeable increase in profit thanks to BvS.
That is what was at stake here. It's also why JL will STILL happen. And why investors will eat up whatever execs tell them. What other choice will investors have? Sell the stock at a loss? That's not how it works.
Apologists will still get their way on this (Justice League will happen). But certainly not because this thing was any kind of passable success financially. But because business dictates, everyone involved doesn't want to lose money they invested on a dream.