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Nope, it had a real good shot at making a billion. Please note how front-loaded it was, clearly there was a huge appetite for seeing these icons face off. And yet it immediately suffered one of the biggest drops ever for a superhero movie with no real competition to speak of simply because audiences didn't really care for what they saw. It had all the potential in the world, but dropped the ball entirely. It's undeniable.
It had an opening day/weekend that put it well on track for a billion dollar gross.
EDIT: Batman vs. Superman had the 7th highest domestic opening weekend of all-time. Of the top 9 OWs, the other eight all did a billion.
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