BvS Batman V Superman Box Office Prediction - - - - - - Part 15

[Tacit Ronin]

If Snyder had anything to do with Cap, I guarantee we would've gotten Ultimate Cap America.

 

[SomeOldGuy]

Yes the marketing worked but I think it would have worked anyway with less spending by WB. Word was being spread on this movie in many ways other than TV ads and poster.

If you looked at the Yahoo home page they had some article on SvB on almost a daily basis during the whole production process. Entertainment magazines covered the film constantly as did the TV entertainment programs and talk shows. We were saturated with news about this film way before the actual ad blitz started.

I recall back in 2012 with the Hunger Games LionsGate ad budget for that film was only around $50 million but there was so much coverage of that film in the general media that that it seemed like it had a huge promotional budget.

A lot of that media coverage is actually paid for, either directly or as a result of WB buying ads. I spent years working for (non-entertainment) industry trade publications and web sites and you better believe that our advertisers got preferential treatment. We also ran lots of "advertorials," ads that look like editorial. We would always ID them as such but today it can be hard to tell real editorial from "sponsored content."

 

[Lily Adler]

Pretty sure LibidoLoca was being sarcastic.

I was a little afraid we might get "the A doesn't stand for France" Cap from The Ultimates. Very glad Marvel went with the 616 version.

I was

 

[KangConquers]

The Avengers had a $150 million advertising budget? Geez.

I actually read $175 M. They bought youtube for a month, basically.

 

[KangConquers]

I think the $150 million advertising budget is just a rough guess. I don't think the people writing about the cost of this film actually have a clue as to the advertising budget. I see the $150 million number thrown around for every $200 million+ big budget film these days from AOU, BvS, Good Dinosaur, TomorrowLand, etc. I find it hard to believe they all had the same advertising budget.

Just 3 to 4 years ago the maximum advertising budget I ever heard any film having was $100 million. I don't see how ad budgets could have increased by 50% in such a short period of time.

It's about flagrant over-spending, not about inflation. Rule of thumb is also you spend on P&A roughly half of what you spent on production. Despite the claims of $200-250 M, I've read independent sources, cited in Forbes and other reputable mags, that a lot of these movies cost over $300 M simply to produce.

When you've spent $300 M on a movie, you're going to want to drop at least $150 M to promote. That's how studios get to the point where they need $900 M to break even.

 

[DJ_KiDDvIcIOUs]

It's about flagrant over-spending, not about inflation. Rule of thumb is also you spend on P&A roughly half of what you spent on production. Despite the claims of $200-250 M, I've read independent sources, cited in Forbes and other reputable mags, that a lot of these movies cost over $300 M simply to produce.

When you've spent $300 M on a movie, you're going to want to drop at least $150 M to promote. That's how studios get to the point where they need $900 M to break even.

Ya it's freaking crazy. They really need to give themselves some wiggle room and temper their shareholder's expectations. Dumping tons of money into a movie doesn't automatically equal billion dollar success.

 

[Sithborg]

Yeah, there are quite a few "$200-250 mil" movies that I look at and think, that is some creative accounting.

Anyone remember when Feige said that Avengers HAD to make a billion?

 

[DJ_KiDDvIcIOUs]

Yeah, there are quite a few "$200-250 mil" movies that I look at and think, that is some creative accounting.

Anyone remember when Feige said that Avengers HAD to make a billion?

I saw an article on io9 a few weeks ago that asked Feige if Avengers had the same response and BO as BvS would we still have the same MCU we do now and the answer was a resounding no. WB/DC really need to think about their game plan going forward but they've already painted themselves into a corner.

 

[MadVillainy]

Im always surprised by how some movies cost so much. There are a lot of movies that cost, 200+ million that i really wonder where all the money went regardless of quality.

They really need to get spending under control when it comes to some of these movies.

 

[Loden Greatstorm]

What are the latest numbers?

 

[Orba]

Im always surprised by how some movies cost so much. There are a lot of movies that cost, 200+ million that i really wonder where all the money went regardless of quality.

They really need to get spending under control when it comes to some of these movies.

Hehe I remember reading that the only way they could afford the prison set in GOTG was by buying the steel themselves and building the set with it. Then when they were finished they melted down the set and resold the steel.

 

[InCali]

That's not really inflation so much as studios losing control of their spending. The inflation rate in the US has been less than 2% over the past 4 years. I can see increasing ad budgets by $10 to $20 million but $50 million seems excessive.

The campaign worked for the first Avengers movie but given that it operated as the 6th movie in a string of interconnected movies I don't think such a large ad budget was needed for it to be a success. Same with BvS. People had been talking about this film for the past 3 years since they announced it. Just about anyone interested in seeing the movie already had some knowledge of it and spending all the extra ad dollars was overkill.

It's hard to say. I'm sure there's SOME element of inflation and it MAY be that studios are losing control of their budgets, but it also COULD be that studios are recognizing that this is an important part of marketing and that the SH movie genre has gotten so lucrative (when they're good) that this is money well spent.

Tho.....I'm not a studio exec.....

 

[Orba]

What are the latest numbers?

No number for BvS out yet, if its like yesterday we won't get anything for another 2 hours.

 

[Loden Greatstorm]

No number for BvS out yet, if its like yesterday we won't get anything for another 2 hours.

Hoping for the best, expecting the worst.

 

[Erzengel]

When you get to this point, it's pretty much the weekends that matter.

 

[Loden Greatstorm]

When you get to this point, it's pretty much the weekends that matter.

Good point.

 

[Mysteryman]

Im always surprised by how some movies cost so much. There are a lot of movies that cost, 200+ million that i really wonder where all the money went regardless of quality.

They really need to get spending under control when it comes to some of these movies.

There was a time when the ceiling for a movie was 26 million dollars.
That was a long time ago.

 

[Gerontophobe]

Im always surprised by how some movies cost so much. There are a lot of movies that cost, 200+ million that i really wonder where all the money went regardless of quality.

They really need to get spending under control when it comes to some of these movies.

I don’t think it’s that surprising budgets have ballooned for blockbusters. Just take a look at the cast and crew on IMDb. AoU had 104 actors (all of whom have strict minimums protected by the unions and the stars obviously made millions) and over 3000 additional people involved in making the film. Of course, CGI represents a huge chunk of the cost as 1600 of those people were at the 10 different VFX studios that worked on AoU (which had three thousand special effects shots). Add in filming around the world (UK, Italy, South Africa, South Korea, Bangladesh, and USA for AoU), massive expensive built sets (the Avengers tower comes to mind), and things like conversion to IMAX and it makes a lot of sense.

Of course, reported budgets even underrepresent the actual cost of making a superhero blockbuster because they take out tax credits. AoU received $50.7M from the UK tax authority to lower its cost to the reported $250M budgets. As long as the film delivers on all that investment, it’s fine as $1B+ grosses aren’t that uncommon now. The BvS budget is criticized only because the film failed to deliver and all of a sudden WB was looking at waiting for ancillary revenues to make a profit. (Well, that and the perception that Snyder wasted a ton of money shooting over an hour of unnecessary scenes that were always going to be cut.)

 

[Orba]

The Numbers have it at $601,091 for wednesday.

http://www.the-numbers.com/movie/Batman-v-Superman-Dawn-of-Justice#tab=box-office

 

[The Endless]

Thing is... a limited budget forces people to be more creative. Look at the likes of John Carpenters back in the day. Hell look at Deadpool for a recent example.

Obviously these big superhero films need big budgets. But 250 million and upwards? Come on...

Film makers get lazy when they've got **** loads of money to throw at anything and everything. Plus when they still have some cash left in the pot they're tempted to spend more on something that might not work in the film.

 

[MadVillainy]

Just heard a rumor on Collider Movie Talk that that Point Break movie actually cost 200 mill to make

Lol I refuse to believe it. No freaking way

 

[Gerontophobe]

Thing is... a limited budget forces people to be more creative. Look at the likes of John Carpenters back in the day. Hell look at Deadpool for a recent example.

Obviously these big superhero films need big budgets. But 250 million and upwards? Come on...

Film makers get lazy when they've got **** loads of money to throw at anything and everything. Plus when they still have some cash left in the pot they're tempted to spend more on something that might not work in the film.

Maybe, but at the same time I wouldn't have minded a little bit more budget for Deadpool. Apparently the budget restraints led to some stuff and characters being dropped. I enjoyed the movie but I think it could have been better in some respects. I want studios to give good creative talent (obviously that doesn't include Snyder) enough to realize their vision. I don't think many movies require $250M but sometimes $150M just isn't going to cut it (like when GOTG cost a lot more than the planned $170M).

 

[SomeOldGuy]

The Numbers have it at $601,091 for wednesday.

http://www.the-numbers.com/movie/Batman-v-Superman-Dawn-of-Justice#tab=box-office

Yup. Pretty standard drop. Looks like it'll be around $313.8 million after today then maybe what, $4 million for the weekend? Runnin' on fumes.

 

[Spiderdevil]

Funny you should say that. I was thinking to myself earlier today that Captain America is my Superman and Daredevil is my Batman. What a time to be alive.

Absolutely, the Daredevil show has a lot of tangents to Batman, they have a Fox like character like Melvin Porter, even Sergeant Mahoney is similar to Commissioner Gordon, all the symbolism etc, quite similar to Batman

While Cap is more Superman than DCEU's Superman, they are even increasing his powers to new levels as the movies go by

 

[Spiderdevil]

Considering BvS is at 28%, it's hard to imagine the DCCU sinking lower than that.

Don't give Snyder any ideas