You have a point, but considering that this is meant to be an event that dawns a new Batman, I think that DC should have gone all out on this like they have with Superman's New Krypton which has established an active Kryptonian population, Flash: Rebirth which is bringing Barry Allen back into active status within the Flash mythos, and Green Lantern's Blackest Night which has all of the Lantern Corps fighting it out and its ramifications upon the DC Universe. This is significant. You see DC's biggest writers for these things like Johns, Morrison, Robinson, Tomasi, and Rucka.
In my opinion, the writing team for this event should have been Morrison (who should be writing the main Battle for the Cowl series), Dini, Simone (it's a crime she's not writing Oracle), Niceza, Rucka (for Batwoman's involvement) and Tomasi.