Oh, I would expect more comparisons drawn between Ant-Man and Spider-Man, but yeah.
There is certainly a challenge ahead of anyone who has to market this film. During SDCC the local news was talking about the movies that Marvel announced and they seemed pretty positive about all of them and then they got to Ant-Man...and they just really didn't know what to make of it.
But like I said before, with the right marketing, it should do just fine.
With Edgar Wright behind the project I certainly expect we will be seeing some serious tongue-in-cheek humor. Really, to try and make Ant-Man a movie that takes itself really seriously would (most likely) be cinematic suicide anyway, so I think Wright will probably touch on the fact that it's a bit absurd. One of those "Well, I'm going to make fun of myself before you can make fun of me" type things.
I wouldn't mind seeing a teaser that goes something like this:
- A panning shot of Iron Man's armor...
- The Marvel 'Comic Pages' Logo
- A panning shot of Captain America's shield...
- 'From the director of 'Shaun of the Dead' and 'Hot Fuzz'...'
- A panning shot of Mjolnir...
- 'And the producers of 'The Avengers'...'
- A panning shot of Ant-Man's helmet, which is grabbed off a display half-way through the shot...
- Flashes of light as we get a sinking shot. The camera lowers and we get the effect that everything in the room is getting bigger. Perhaps even show a stunned Janet Van Dyne...
- Cut to black. Slow fade 'Ant-Man'.
- Cut to: A group of three masked men are holding a group of civilians at gun-point. Suddenly there's a loud SMACK and one goes tumbling to the floor. The other two, confused, look at their fallen teammate. Then we see a small dot bounce between the two, each time it lands there is another SMACK. Seemingly this "dot" is knocking these guys around. They are quickly incapacitated.
- Cut to black. Slow fade 'Kicking Ass. One Inch At A Time.'
- Fade to the date of release and what-not.
Just a rough idea of how I think they could market this film. I know I stole that tag-line from someone's signature. I just like it so much and I think it really would work for the movie and Edgar Wright's style.