Legendary Pictures' 2014 Godzilla Reboot - Directed by Gareth Edwards - Part 5

[redhawk23]

Didn't Guillermo Del Toro say they had only used like 25% of their marketing budget at one point and they never even ramped it up on Pacific Rim? What happened there?

WB and Legendary had a big falling out. WB had little incentive to market it. Big effects films in general travel well and they were getting the international grosses. Legendary was getting their share from the domestic gross. Essentially letting it flounder (and who really knows how it would have done regardless) more or less stuck it to Legendary as they starting building ties with Universal. Any future Pacific Rim films would likely be a Universal project so WB more or less salted the earth.

Not to mention every possible tie in opportunity for the summer was being used for Man of Steel.

 

[redhawk23]

Interviewer with composer Alexander DesPlat who is scoring this new Godzilla film. The interview is about his career overall but it does touch on Godzilla and his reasoning for taking on the project.

http://www.thedailybeast.com/articl...ndre-desplat-hollywood-s-master-composer.html

After The Grand Budapest Hotel, Desplat will change course yet again, upping the wattage for Warner Bros.’ $160 million Godzilla reboot. He’s currently in the middle of writing the score. At first, Desplat "wasn't sure" about the Godzilla gig. "The monster movies, I’ve never been really into that," he admits. “But when I saw Gareth Edwards’s first film, Monsters, I was hooked. It was very character-driven. So yes, Godzilla is another story than Philomena, because it’s nonstop fortissimo, with lots of brass, Japanese drums, and electric violin. But I still try to find the soul the film.”

 

[Boom]

I need this movie in my life right now.

 

[TheVileOne]

WB and Legendary had a big falling out. WB had little incentive to market it. Big effects films in general travel well and they were getting the international grosses. Legendary was getting their share from the domestic gross. Essentially letting it flounder (and who really knows how it would have done regardless) more or less stuck it to Legendary as they starting building ties with Universal. Any future Pacific Rim films would likely be a Universal project so WB more or less salted the earth.

Not to mention every possible tie in opportunity for the summer was being used for Man of Steel.

So does WB have more incentive to actually market this film? Did they invest more in this than they did Pacific Rim?

 

[TheVileOne]

WB and Legendary had a big falling out. WB had little incentive to market it. Big effects films in general travel well and they were getting the international grosses. Legendary was getting their share from the domestic gross. Essentially letting it flounder (and who really knows how it would have done regardless) more or less stuck it to Legendary as they starting building ties with Universal. Any future Pacific Rim films would likely be a Universal project so WB more or less salted the earth.

Not to mention every possible tie in opportunity for the summer was being used for Man of Steel.

Also Guillermo Del Toro was spinning it like "oh they've barely just begun promoting the film, don't worry they are going to amp it up. And they never really did."

 

[redhawk23]

So does WB have more incentive to actually market this film? Did they invest more in this than they did Pacific Rim?

Someone on the last page was indicating that they fronted 25% although I don't know their source on that.

If that is true then that is pretty much the same stake they had in Pacific Rim though the overall amounts I don't know. I'd imagine the budgets were comparable.

 

[jacobed]

But they own Godzilla correct? So the sequel opportunities are there for them. If they don't own Pacific Rim, that potential isnt there.

Also waiting til March is fine. Whether the trailer comes out now or in a few weeks it really doesn't matter. The first trailer got people's attention and now a days its the tv spot that catches people's attention more than a trailer.

 

[redhawk23]

It would appear that it was Legendary who negotiated the deal with Toho, not WB.

 

[TheNextNolan22]

From last year:

Tull’s company has a lot riding on the success of Guillermo del Toro’s “Pacific Rim,” a more than $200 million-budgeted tentpole, which is facing some hurdles in exciting moviegoers before its July 12 release despite getting a major promotional push since last summer’s Comic-Con in San Diego. Early tracking for the film is so far disappointing with audiences showing more interest in Sony Pictures’ sequel “Grown Ups 2,” which also opens that weekend. Some are comparing “Pacific Rim” to Saban’s “Power Rangers” kids franchise or Japanese anime. As a result, expect a last-minute marketing blitz from distributor and 25% investor Warner Bros. to try to turn around those numbers. While the studio is advancing the film’s P&A costs, it risks losing a lot of money if the movie does not perform.

“Pacific Rim” is the first of several big budget tentpoles that Legendary is looking to produce as it attempts to develop a slate of films it mostly owns. It covered 75% of the costs on “Pacific Rim” and next summer’s “Godzilla,” for example.

http://variety.com/2013/biz/news/warner-bros-no-longer-in-legendarys-future-1200501572/

 

[Poni_Boy]

WB and Legendary had a big falling out. WB had little incentive to market it. Big effects films in general travel well and they were getting the international grosses. Legendary was getting their share from the domestic gross. Essentially letting it flounder (and who really knows how it would have done regardless) more or less stuck it to Legendary as they starting building ties with Universal. Any future Pacific Rim films would likely be a Universal project so WB more or less salted the earth.

Not to mention every possible tie in opportunity for the summer was being used for Man of Steel.

That, plus test screenings were getting lukewarm reception. The final round of screenings (where press are persona non grata) is when they finalize how hard to push marketing. From what I could tell WB felt it wasn't going to be a big domestic hit but they'd break even with minimal marketing regardless so they opted to save money. Happens all the time with new franchises. Jack Ryan for instance.

Godzilla is a different animal. If it tests through the roof with the masses like the rough cut they showed select press in December then they're gonna go all out. It also helps that The LEGO Movie is rocking the BO, so they started the year off on a positive note.

 

[Poni_Boy]

It would appear that it was Legendary who negotiated the deal with Toho, not WB.

Yup. They put a lot of money into it, not just the movie but co-financing tie-ins. If Godzilla is a huge hit it'll give Legendary the financial strength to be a power player. Their other movies like Seventh Son don't look very promising.

 

[TheVileOne]

That, plus test screenings were getting lukewarm reception. The final round of screenings (where press are persona non grata) is when they finalize how hard to push marketing. From what I could tell WB felt it wasn't going to be a big domestic hit but they'd break even with minimal marketing regardless so they opted to save money. Happens all the time with new franchises. Jack Ryan for instance.

Godzilla is a different animal. If it tests through the roof with the masses like the rough cut they showed select press in December then they're gonna go all out. It also helps that The LEGO Movie is rocking the BO, so they started the year off on a positive note.

Makes you wonder how well Lone Ranger and John Carter tested .

 

[Poni_Boy]

Makes you wonder how well Lone Ranger and John Carter tested .

Badly. The first worse than the later. But Disney has an infinite marketing budget so they don't care.

 

[Kane52630]

Still waiting on that trailer.

 

[roach]

Someone trolled the website that shall not be named by giving them pics of Biollante saying it was the foe for the new movie

 

[TheNextNolan22]

Ah, I saw that awhile back. It was a pretty fan sculpture.

 

[MahvelBaby!]

Why? Its two months before the movie comes out.

Back when the prequels were coming out, the Star Wars toys for each film went on sale in April.

I kind of mean Marketing in general

 

[TheVileOne]

OK, well I guess what I want to know is, will Warner Bros. really push the film hard?

 

[MrMaooz]

I expect the first tv spot to come during March Madness.

 

[BrollySupersj]

Yep.

Also, keep an eye out on Feb 26th.

Hmmmmmm....why? I'm sure it's no trailer or toy reveal, but can you give a small hint?

 

[Iron Lizard]

Godzilla is a different animal. If it tests through the roof with the masses like the rough cut they showed select press in December then they're gonna go all out. It also helps that The LEGO Movie is rocking the BO, so they started the year off on a positive note.

Wait what? When did that happen?

 

[TheNextNolan22]

I know Max Borenstein tweeted about seeing the movie in December...

 

[TheNextNolan22]

Teasing us does nothing!!

 

[Cornett195]

The Godzilla fandom has been told for months that the toy embargo lifts March 17 or there about. So if that is to be trusted that leaves...

 

[BrollySupersj]

How are you sure it's not a trailer or a toy?

Well, I know you probably can't fully disclose information. But the Godzilla fandom had a real crappy past few days. What with the whole trailer trolling. We're all pretty skeptical when random dates are thrown around. It'd be nice if we could get some bit of news that is inspiring. Rather than just waiting till the day comes and seeing if it was all worth it.