Im of mixed minds over the fact that this first teaser for Gareth Edwardss Godzilla reboot flat-out shows the title creature. The pre-reveal teaser was effective enough in establishing real-world dread and showing off its human stars (Aaron Taylor-Johnson, Elizabeth Olsen, Bryan Cranston, and David Strathairn ) that you arguably didnt need the reveal. So yes, on one hand I would have preferred that Warner Bros. tease a bit more for at least the first teaser, perhaps gradually revealing the monster in all of its glory either closer to the release date or perhaps not at all.
On the other hand, and presuming that there arent other surprises not yet revealed at this juncture, Sony tried the same hide the monster trick with their Godzilla in 1998 and it was an infamous flop, partially because audiences didnt care for the somewhat lizard-like look to the infamous creature. Warner understandably has to reassure fans that Godzilla will in fact look like Godzilla. I understand, but it still feels like a slight loss.
But was Roland Emmerichs Godzilla really a flop back in the day? I of course dissected the box office performance of Roland Emmerichs Godzilla back in May for that films 15th anniversary. Long-story short, the film grossed $138 million domestic and $379 million worldwide on a $125 million budget. By todays standards, those kind of numbers get you a sequel, as evidenced by Snow White and the Huntsman HUN -3.07%($396m on a $170m budget = probable sequel).
Adjusted for inflation, those numbers would be about $230m domestic and $633m worldwide, and thats not even accounting for fifteen years of overseas expansion and the 3D and IMAX bumps that of course didnt exist in 1998. Pacific Rim barely crossed $400m worldwide on a $180m cost yet we may (possibly) get a second go-around there too, although I wouldnt bet on it unless they can get a major star this time.
Point being, it will be interesting to see how we measure the success of this new Godzilla compared to the older one. Obviously we can hope that Edwardss version is a better film than Emmerichs version, and this trailer certainly looks like a step in the right, terrifying direction. But the whole Godzilla = 9/11″ gimmick was already done pretty effectively with Cloverfield back in 2008, at least on a localized scale. It will be interesting to see what new thematic material this can bring to the table.
What were probably going to see box office-wise, barring an earthshaking success, is a new Godzilla that is hailed as a major win for merely out grossing the previous version even if it in fact sells far fewer tickets. Inflation is a tricky business, as audiences had far fewer ways to see a film outside of a theater even back in 1998 and had far fewer distractions for their entertainment dollar.
But this is a clear comparison case where it will be worth watching the old tickets sold stat, even if only for curiosity. The two films will make good comparison points about the growth of the international film market as well as a host of other variables that have changed over the last fifteen years. Godzilla opens in 2D, 3D, and IMAX on May 16th, 2014, or sixteen years and four days to the day of Roland Emmerichs Godzilla. As always, well see.