Its quite common knowledge that Jett has contacts in the industry and he's friends with Michael Uslan whose one of the producers of all the Batman movies. People inside WBs expected MOS to do more than its done.
I personally think they should be very happy its made a ton of money.
I'm gonna sit back and enjoy it myself.
Guys, you should look at my earlier post. One of the biggest reasons that WB must be happy with MOS is because it paid for its own marketing budget (unheard of) and actually made $20 mil on marketing because of product placement. Before selling a ticket, it had $20 mil (equivalent of $36 mil sales) in the can already. Essentially, MOS had no marketing cost due to product placement and partnerships.
In equivalents, that is like having a $175 mil budget as opposed to a $225 mil budget for your average summer tent pole.
Then it goes on to sell $635 mil (as of today) in tickets. It will probably get to $680 mil WW with overseas and Japan, plus it will probably drag out another $6-8 mil domestic.
If you break it down, due to the product placement, this movie will probably be slightly MORE profitable than TASM though it will have $70 mil LESS in ticket sales.
WB added Batman to the mix for two reasons. First, they are putting their two biggest brands together, a.) Supes for pre-release marketing, and b.) Bats for the movie brand (which has twice grossed $1 bil +). Second, they need to move to team up movies to compete with Marvel and develop the synergy among the fans of the various characters as the Avengers did.
Just be prepared for MOS 2 (featuring Bats) to have the bad guys being thrown through Walmart, drinking Bud, meeting for the first time on top of a McDonalds, etc. They have got to get those pre-release product marketing dollars, friends!
On another note, do you think WB and DC would be better served by just ignoring the Justice League and going with Supes, Bats and Wonder Woman?
My thoughts are that if they put a Wonder Woman movie out by 2016, they could have a team up among all three in MOS 3 in 2018 or so. That would keep them to their heaviest hitting characters without having to take chances on less generally well known heroes such as Flash and Green Lantern (that movie SUCKED). They could also do it without actually having to re-boot Batman so soon after a huge franchise. They could just pay Christian Bale a heap of dough to revisit the role twice more, or they could simply re-cast without rebooting (ala Val Kilmer).