Bond is a lucrative brand, especially overseas, but the amount of money Bond is making from Skyfall hasn't been seen since the height of Sean Connery's Goldfinger and Thunderball. Superman is one of the most known icons in the world, up their with Micky Mouse and Jesus Christ. All they have to do is make a film about this Icon that captures the zeitgeist in a way that Nolan's Batman and Mendes' Skyfall has, and I think they can come close to selling as many tickets as the original Superman by Richard Donner. I don't know how much that film adjusts to, but it can't be far from a Billion. Plus, it has a helping hand Skyfall never had, 3D.