Star Trek Beyond - Part 1

[I SEE SPIDEY]

I don't care and I haven't been following the BFG so I have no comment on that. Paramount is letting the ball drop with Star Trek: Beyond though. There are plenty of known brand's released and they have much better marketing than the new Star Trek movie.

The first film only did 386 million world wide while the second one did 467 million. It's a known brand but neither film made even 500 million so it's not like it's some must see franchise for people. They aren't half-assing the marketing because they just know it will do well, that makes no sense.

 

[Kyle]

I don't care and I haven't been following the BFG so I have no comment on that. Paramount is letting the ball drop with Star Trek: Beyond though. There are plenty of known brand's released and they have much better marketing than the new Star Trek movie.

The first film only did 386 million world wide while the second one did 467 million. It's a known brand but neither film made even 500 million so it's not like it's some must see franchise for people. They aren't half-assing the marketing because they just know it will do well, that makes no sense

Both made basically the same amount of money. That tells me from looking at it that you basically have the exact same people who went to see 'Star Trek' going to see 'Into Darkness,' with a "little" less because it wasn't deemed to be as good as the first film. To me that shows a built in audience. Is it a lot? No. Would this one have done much higher with a marketing kick? I highly doubt it. You're looking at it staying in that range 200,000,000 - 250,000,000.

You're looking at it earning the same as the previous and most likely a "little" less due to reactions from 'Into Darkness' (thus not as high as the first) and if it isn't as good as the last - you're looking at even less. Now looking at that built in audience around that range, knowing that it's going to be a little less... I would screw over the die hard fans who want to see more footage (in numbers, they don't make up the entire box office - just a small part of it), go for the general public who would be more apt to pick up on marketing and word after BvS and Civil War leaves people's heads marketing-wise and blitz it closer to release so it's fresh in people's minds closer to release to cut costs laying in extra security due to knowing they are most likely looking at earning less. If I had to guess I would say 205,000,000 give or take.

I can see the frustration in wanting to see more footage, I have as much as I need though. I can see the hesitation. But, as said, the general public has no idea about a shake up, certainly not enough to read into things and all they know is the past two. They don't follow things. They don't keep up to date. They usually just follow TV spots, interviews, word of mouth, and go. Can you build up even higher? Yeah. Here? It's not going to go higher than 228,000,000.

You are going to likely see a little less, but I would not be surprised at all if it is around the same box office as the past two, but also less due to losing Abrahams which will be noticeable and due to 'Into Darkness' not being as well liked as the first (which is a natural dip). Looking at it from there, the blitz strategy that they seem to be doing makes sense and it is security - but, as said, it makes sense from a now Trekie pov to me.

 

[DarthSkywalker]

Both made basically the same amount of money. That tells me from looking at it that you basically have the exact same people who went to see 'Star Trek' going to see 'Into Darkness,' with a "little" less because it wasn't deemed to be as good as the first film. To me that shows a built in audience. Is it a lot? No. Would this one have done much higher with a marketing kick? I highly doubt it. You're looking at it earning the same as the previous and most likely a "little" less due to reactions from 'Into Darkness' (thus not as high as the first) and if it isn't as good as the last - you're looking at even less. Now looking at that built in audience around that range, knowing that it's going to be a little less... I would screw over the die hard fans who want to see more footage (in numbers, they don't make up the entire box office - just a small part of it), go for the general public who would be more apt to pick up on marketing and word after BvS and Civil War leaves people's heads marketing-wise and blitz it closer to release so it's fresh in people's minds closer to release to cut costs laying in extra security due to knowing they are most likely looking at earning less.

I can see the frustration in wanting to see more footage, I have as much as I need though. I can see the hesitation. But, as said, the general public has no idea about a shake up, certainly not enough to read into things and all they know is the past two. They don't follow things. They don't keep up to date.

You are going to likely see a little less, but I would not be surprised at all if it is around the same box office as the past two, but also less due to losing Abrahams which will be noticeable and due to 'Into Darkness' not being as well liked as the first (which is a natural dip).

This is factually incorrect as Into Darkness had a far large chunk of its audience coming from OS. So it wasn't the same audience.

By the way, it is Abrams.

 

[Kyle]

This is factually incorrect as Into Darkness had a far large chunk of its audience coming from OS. So it wasn't the same audience.

By the way, it is Abrams.

Domestically, you're looking at a decrease. Now being able to see the foreign numbers added into that, jumping up 100 mil - I can see that the film caught on in foreign markets significantly more than it did in the domestic markets.

If anything, looking at how this will probably and might play out - I'd focus most of my energy into marketing it foreignly over domestically. Basically having a bigger foreign push than domestic. Timing, as said, it reeks of wanting to come in after BvS and Civil War. Timing also aligns with X-Men which I would guess is when it's going to be attached.

 

[DarthSkywalker]

Domestically, you're looking at a decrease. Now being able to see the foreign numbers added into that, jumping up 100 mil - I can see that the film caught on in foreign markets significantly more than it did in the domestic markets.

If anything, looking at how this will probably and might play out - I'd focus most of my energy into marketing it foreignly over domestically. Basically having a bigger foreign push than domestic.

Well, they aren't doing either. Thanks to the internet, we know that.

 

[Kyle]

Well, they aren't doing either. Thanks to the internet, we know that.

As said, right now they'd get lost. Between the BvS anticipation then massive backlash and with Marvel's CIVIL WAR right around the corner - taking up every single second and every single news story on every single media source - anything new would be merge in with everything else. To me late May, as said, reeks of saying away from releasing anything new until after the water has gone back down. With that said, like with BvS - betting money you see the teaser with Civil War. But, as per new, as said - I'd be more afraid of any momentum that might bring getting lost in the shuffle. I also wouldn't be surprised to see a lot of new marketing campaigns launching further around the same time because as said, I don't see any momentum being able to build for anything else at this point in time without it easily getting over shadowed.

 

[DarthSkywalker]

As said, right now they'd get lost. Between the BvS anticipation then massive backlash and with Marvel's CIVIL WAR right around the corner - taking up every single second and every single news story on every single media source - anything new would be merge in with everything else. To me late May, as said, reeks of saying away from releasing anything new until after the water has gone back down. With that said, like with BvS - betting money you see the teaser with Civil War. But, as per new, as said - I'd be more afraid of any momentum that might bring getting lost in the shuffle. I also wouldn't be surprised to see a lot of new marketing campaigns launching further around the same time because as said, I don't see any momentum being able to build for anything else at this point in time without it easily getting over shadowed.

So why didn't they go to CinemaCon?

 

[I SEE SPIDEY]

BvS and Civil War have nothing to do with Star Trek's lack of marketing. I'm tired of people using other films as a cover. There was nothing stopping them from releasing another poster and trailer. There was no reason to skip Cinema Con. This is their 50th anniversary movie and they are marketing it as poorly as they possibly can.

I also would be shocked if Beyond did 200 to 250 million.

 

[Kyle]

So why didn't they go to CinemaCon?

As said before, they're looking to spend as little money as they can. They are looking at this bringing in less domestically.

It's looking at two things:

Why not attend a domestic convention months ago? They already know domestically, most likely it is going to make less.

Why not release a new trailer right now? It's going to get eaten up by the hype for BvS as well as Civil War. I would rather build momentum after Golliath leaves than go toe to toe with a giant myself let alone two.

 

[Kyle]

This is their 50th anniversary movie and they are marketing as poorly as they possibly can.

I'm going to be so blasted for this -- outside of Trekies no one cares.

I know everyone is going 50th! 50th! The general audience - doesn't care. I liked the last two films and I could care less about that. It's a big thing to a fanbase, but at the end of the day means very little to the mass general public.

They're releasing it that way, yeah - to market it to the fans "come join us to celebrate!" But, in reality the release date of that trailer from a financial point of view is - as said - "we delay it, put it later, cut the costs, keep hopefully more of a momentum." That's, I have no doubt of it, their line of thinking. I know I see a new trailer right now or in the prior weeks it would be easily overshadowed, and I really really enjoyed the last two movies.

 

[StarLord]

I'm not going to predict anything regarding BO for any more films this year as it's been quite unpredictable so far.

What else is out in July?

 

[I SEE SPIDEY]

I'm going to be so blasted for this -- outside of Trekies no one cares.

I know everyone is going 50th! 50th! The general audience - doesn't care. I liked the last two films and I could care less about that. It's a big thing to a fanbase, but at the end of the day means very little the mass general public.

They're releasing it that way, yeah - to market it to the fans "come join us to celebrate!" But, in reality the release date of that trailer from a financial point of view is - as said - "we delay it, put it later, cut the costs, keep hopefully more of a momentum." That's, I have no doubt of it, their line of thinking.

Obviously Paramount cared at one point because they rushed out a sequel this year. If they didn't, they could have waited.

 

[StarLord]

They rushed it out? Into Darkness was 3 years ago. Seems like perfect timing for a third.

Or do you mean the script was rushed to get it out this year?

 

[DarthSkywalker]

As said before, they're looking to spend as little money as they can. They are looking at this bringing in less domestically.

It's looking at two things:

Why not attend a domestic convention months ago? They already know domestically, most likely it is going to make less.

Why not release a new trailer right now? It's going to get eaten up by the hype for BvS as well as Civil War. I would rather build momentum after Golliath leaves than go toe to toe with a giant myself let alone two.

Do you know what CinemaCon is? Paramount was there with all there other movies. It would have cost them literally nothing to show Star Trek footage.

Using your logic, there was no time to promote Deadpool, Zootopia or The Jungle Book. Which is of course ridiculous BS.

 

[Kyle]

Obviously Paramount cared at one point because they rushed out a sequel this year. If they didn't, they could have waited.

I would say that was one reason, the other being no JJ. I might be wrong, but did JJ ever even talk about coming back after Star Wars? There, I'd say it was fear as well - the longer you wait, the less you'll likely make the next time around especially if it isn't near equal to the prior installments because more than likely you'd have to go with a director with a lot less credentials. To me as someone who didn't care about 50th, it stuck out more as being a move made largely out of fear that coincided. Anywhere past five years and with less of a product, I'd say it would be hard pressed to still return on a brand name.

Do you know what CinemaCon is? Paramount was there with all there other movies. It would have cost them literally nothing to show Star Trek footage.

Using your logic, there was no time to promote Deadpool, Zootopia or The Jungle Book. Which is of course ridiculous BS.

In that case, costing them nothing it is surprising that they didn't even include a short scene from the film.

 

[DarthSkywalker]

They rushed it out? Into Darkness was 3 years ago. Seems like perfect timing for a third.

Or do you mean the script was rushed to get it out this year?

Yes, this film was rushed, after they handed it to Orci, who had a personal blow up and was taken off the film. Pegg and Jung had to rewrite the script starting in Jan 2015.

 

[DarthSkywalker]

I would say that was one reason, the other being no JJ. I might be wrong, but did JJ ever even talk about coming back after Star Wars? There, I'd say it was fear as well - the longer you wait, the less you'll likely make the next time around especially if it isn't near equal to the prior installments because more than likely you'd have to go with a director with a lot less credentials.

If money is their concern, why not advertise? Your own arguments eat each other.

 

[StarLord]

Yes, this film was rushed, after they handed it to Orci, who had a personal blow up and was taken off the film. Pegg and Jung had to rewrite the script starting in Jan 2015.

Ah okay. I jut assumed Beyond was perhaps being worked on as soon as Into Darkness had been released.

 

[MadVillainy]

Did Orci really blow up?

I remember hearing something but I never got a confirmation

 

[DarthSkywalker]

Ah okay. I jut assumed Beyond was perhaps being worked on as soon as Into Darkness had been released.

They were. But the person working on it was kicked off the project and his work scrapped.

Did Orci really blow up?

I remember hearing something but I never got a confirmation

As much confirmation as you are going to get in these situation. It mirrors Trank in that regard.

 

[Warhammer]

Comparing it to what they did with Bond's 50th, it is like it isn't even happening. But even still, this would be bad for a normal release.

Exactly. The 50th anniversary marketing was all out for Skyfall and one billion dollars was made because of it. Paramount is not even doing half of that promotion for the 50th anniversary of Star Trek, a pop culture staple. They're not even trying to pimp it out for the last getty-up.

 

[Kyle]

If money is their concern, why not advertise? Your own arguments eat each other.

Because advertising.... costs money. You spend less early on, keep it all revolving around when the film comes out - you're spending less money to keep the word around for months and keeping the word fresh. It's all about profit. Advertising is added onto the money that a film needs to recoup, the shorter your campaign, the less money you spend, and the closer you have it to the actual release of the money to keep it fresh - the less money you'll need to recoup.

 

[DarthSkywalker]

Exactly. The 50th anniversary marketing was all out for Skyfall and one billion dollars was made because of it. Paramount is not even doing half of that promotion for the 50th anniversary of Star Trek, a pop culture staple. They're not even trying to pimp it out for the last getty-up.

Thing is, it is almost like free advertisement. You just need to kick it off. Imagine if they could get Beyond to 600m WW. That would be a big win, especially with the tv show on the horizon.

 

[DarthSkywalker]

Because advertising.... costs money. You spend less early on, keep it all revolving around when the film comes out - you're spending less money to keep the word around for months and keeping the word fresh. It's all about profit. Advertising is added onto the money that a film needs to recoup, the shorter your campaign, the less money you spend, and the closer you have it to the actual release of the money to keep it fresh - the less money you'll need to recoup.

It cost little to nothing to put something on the internet. Video packages playing up the nostalgia while linking it to the new movie.

Of course using your logic here again, why does anyone ever spend money on advertising months out?

 

[Warhammer]

Thing is, it is almost like free advertisement. You just need to kick it off. Imagine if they could get Beyond to 600m WW. That would be a big win, especially with the tv show on the horizon.

Exactly. An anniversary is sentimental and nostalgic. It's premium gasoline for advertisement. And bless his soul, Leonard Nimoy passed not too long ago. I'm not saying it should be exploited but damn, it's on a silver platter for Paramount.