The Amazing Spider-Man The Amazing Spider-Man: Box Office Thread - Part 1

[Donald Thomas]

Really, if you think about the movie (ignore anything that is opinion), there is no reason to believe that the movie would do anything more than it did. Fits right into the X-men level of business.

Star Power
Director Power
Uniqueness in the market place
Expectation
Marketing tie-ins
Target audience
Competition

TAS lost in each of these categories before it even hit the screen.

Aloha,
On July 8, 2012-In just a few days the new Spider-Man has grossed $200 million at the international box office. That’s half of what Spider-Man 2 earned outside of the U.S. during its entire 23-week run.
Not sure what you call a success but no one at Sony is looking at a pink slip for TAS.The reboot gamble paid off. Those that didn't bet on this horse-lost.Not the horse(TAS)but the ones that chose to bet against the horse.
Spidey rules-sure bet-all the time

 

[Donald Thomas]

double post

 

[milesalpha]

Aloha,
Here's a look at the opening weekends of recent reboots and how "The Amazing Spider-Man" stacks up to the competition.

REBOOT DOMESTIC OPENING WEEKENDS

Film Box Office

1.) "The Amazing Spider-Man" $62 Million

2.)"Rise of the Planet of the Apes" $54.8 Million

3.) "The Incredible Hulk" $55.4 Million

4.) "X-Men: First Class" $55.1 Million

5.) "Batman Begins" $48.7 Million

6.) "Casino Royale" $40.8 Million

Spidey rules-The Reboots

Well, you would have to make some adjustments if you want to do this kind of comparison. For some of the comparisons, you would have to remove the 3D ticket surcharges, some had no Imax. Then you have to account for inflation.

As an example, TAS average 2d ticket price is 7.92. Casino Royale was 6.55, Batman Begins 6.41. To give you an idea about inflation, Batman Begins in 2012 dollars would have made 251 million as opposed to 205 million in 2005 dollars. Without factoring in the 3d surcharges, Batman Begins would already be close to 60 million.

 

[©KAW]

What's TASM up to worldwide, did they release the numbers, just curious?

 

[milesalpha]

Aloha,
On July 8, 2012-In just a few days the new Spider-Man has grossed $200 million at the international box office. That’s half of what Spider-Man 2 earned outside of the U.S. during its entire 23-week run.
Not sure what you call a success but no one at Sony is looking at a pink slip for TAS.The reboot gamble paid off. Those that didn't bet on this horse-lost.Not the horse(TAS)but the ones that chose to bet against the horse.
Spidey rules-sure bet-all the time

The value of the international box office has been explained several times, check back in the last couple of pages. The international box office is a relatively recent creation, prior to this millenia, Hollywood simply didn't distribute internationally until the last couple of decades, and only intensely in the last few years. Profit from it is no where near domestic box office.

Never claimed that anyone would be fired, I pointed out that TAS made what any reasonable analyst would expect it to make.

 

[milesalpha]

What's TASM up to worldwide, did they release the numbers, just curious?

386 million

 

[©KAW]

I said WORLDWIDE! Both overseas & domestically?

 

[milesalpha]

I said WORLDWIDE! Both overseas & domestically?

614 then

 

[grieven]

What's TASM up to worldwide, did they release the numbers, just curious?

It's up to $614.6 million worldwide. With China still left to release, should finish over $750 million. Wish I knew when TAS releases in China.

http://boxofficemojo.com/movies/?id=spiderman4.htm


Should be 3rd highest grossing worldwide of the past year, after The Avengers and TDKR:

http://www.boxofficeguru.com/intl.htm

 

[©KAW]

NICE, where'd he get that extra 100M so fast, I hope no one's cooking the books?

 

[Bruce Malone]

For everyone who keeps bringing up it's doing good for a reboot don't most modern reboots make more money than their predecessor?

Begins did, Casino royale did, even the TIH did. Now i don't know if sony were expecting TASM to match S3 numbers i think they were hoping for it be close at least though, i think otherwise they probably would have just pushed ahead with spider-man 4 which would have been a more sure thing.

 

[milesalpha]

Top 3 isn't so bad... Except ice age 4.... Those movies stopped mattering since the first. Don't assume things yet, sheesh... And what?! If that were the case, you would not get the budget back, but also 500 mil extra. Financially, it's a good thing, because making 1 billion is considered a tough thing to do and no movie has made over 2 billion and beyond.

Two movies will likely surpass it this year, maybe 3 but I din't see any others that can.

You have to understand what these box office numbers mean. Spiderman has not made the studio 614 million dollars, Sony's share is about 200 million so far, against a budget of 230 million plus advertising costs, let's call it 300 million. The box office will not get to the break even point, but video/TV sales should put it well over the top.

 

[Web face]

Two movies will likely surpass it this year, maybe 3 but I din't see any others that can.

You have to understand what these box office numbers mean. Spiderman has not made the studio 614 million dollars, Sony's share is about 200 million so far, against a budget of 230 million plus advertising costs, let's call it 300 million. The box office will not get to the break even point, but video/TV sales should put it well over the top.

Wait advertising isn't included in the budget?

 

[milesalpha]

Wait advertising isn't included in the budget?

Nope, a movie budget is set in pre-production or before. An example would be TDKR, the movie budget was 250 million, the current estimate for it's advertising is 150 million (including viral campaigns, tie-ins, etc).

 

[Spiderdevil]

Edit

 

[Spiderdevil]

It's box office is almost done. It made only $10 million this weekend. Less than $5 million next weekend. TDKR is now in theaters. It's pulling third place now...it's in the retirement home. It will crawl to around $700 WW...which is ok for its budget. It would be amazing for a $100 million movie. If I make a $500 million movie and it makes $1 billion WW...that's not that good.

700Million WW from a 220Million budget movie is better than 370 Million WW from a 150 Million movie

 

[Spiderdevil]

Well, you would have to make some adjustments if you want to do this kind of comparison. For some of the comparisons, you would have to remove the 3D ticket surcharges, some had no Imax. Then you have to account for inflation.

Well considering that filming in 3D is costly and TASM did that which increased its budget,I dont see why you need to substract the 3D earning and Imax

Batman Begins in 2012 dollars would have made 251 million as opposed to 205 million in 2005 dollars. Without factoring in the 3d surcharges, Batman Begins would already be close to 60 million.

The Budget of BB would also ride up to 190M adjusted for inflation

 

[SpiderMarvelite]

So far so good for a reboot.

 

[Web face]

Nope, a movie budget is set in pre-production or before. An example would be TDKR, the movie budget was 250 million, the current estimate for it's advertising is 150 million (including viral campaigns, tie-ins, etc).

Holy crap that is a lot of money! So the full amount of money spent on TASM could be at most 350 million dollars?

 

[©KAW]

It's said that in order for a film to be considered a success, it has to make 3 times its production budget, that means TASM (230M production budget) has to at least hit 690M worldwide. Not including DVD, TV/Cable rights, video games and merchandising, of course.

 

[Spiderdevil]

Two movies will likely surpass it this year, maybe 3 but I din't see any others that can.

You have to understand what these box office numbers mean. Spiderman has not made the studio 614 million dollars, Sony's share is about 200 million so far, against a budget of 230 million plus advertising costs, let's call it 300 million. The box office will not get to the break even point, but video/TV sales should put it well over the top.

Lets says it budget is 300M including advertising

Lets assume it would end up at 260M Domestic and 450M Oversees
So that means its actual earnings would be
55% of 260M=145M app
15% of 450M=70M app

So thats 215M earnings from box office

SM1 sold its TV Rights for 60M,DVD sales 340M(As of 2004),Merchandise sales 110M,VHS Revenue 90M which puts its net non-boxoffice earnings on 600M,adjusted for inflamation it would be more than 700M

If we assume TASM would earn only half that then its 350M ex-BoxOffice earnings
Thats puts its total earnings on 215+350=565
Which means a net profit of 265M at the very least

Going by a similar calculations BB would have earned 100M net

 

[LegendAssemble]

You realize money isn't going to secure the franchize right??
Look to Spider-Man 3 if you don't know what I mean.

 

[mayo23]

I don't think anyone is saying money will secure the future of this franchise, merely that money will ensure the production of a sequel in which this franchise can perhaps improve itself and justify it's existence.

 

[JKKS085]

Lets says it budget is 300M including advertising

Lets assume it would end up at 260M Domestic and 450M Oversees
So that means its actual earnings would be
55% of 260M=145M app
15% of 450M=70M app

So thats 215M earnings from box office

SM1 sold its TV Rights for 60M,DVD sales 340M(As of 2004),Merchandise sales 110M,VHS Revenue 90M which puts its net non-boxoffice earnings on 600M,adjusted for inflamation it would be more than 700M

If we assume TASM would earn only half that then its 350M ex-BoxOffice earnings
Thats puts its total earnings on 215+350=565
Which means a net profit of 265M at the very least

Going by a similar calculations BB would have earned 100M net

You keep on making the same mistake all over again.
Studios don't get 100% of the DVD/BR sales back. And as for the Spider-Man franchise almost the entire merchandise revenue goes back to Marvel (part of the deal on the character's rights).

But sure the movie will be profitable ... at some point, if you keep on cruching the numbers and hope for excellent home video sales/rentals (without the studio having to spend to much money on advertising). Therein lies TASM's problem.

 

[JKKS085]

I don't think anyone is saying money will secure the future of this franchise, merely that money will ensure the production of a sequel in which this franchise can perhaps improve itself and justify it's existence.

Most likely considering that Sony isn't making as much money as they made from previous installments in the series, it's safe to assume that the sequel will suffer from even more studio interference and that the creative team in charge will have very little control over the movie.