Homecoming The Box Office Thread

[Ozbridge]

I think we shouldn't consider SMH a masterpiece with stellar WOM like its 93% RT score (is perceived to) indicate. Outside of the CBM fans it's just an above-average to good movie. (I've even seen on FB some articles about SMH "pushing PC propaganda", though obviously those people barely affect general BO.)

Its reception among GA is more like Ant-Man and not GotG 1/ Logan (its multiple is certainly more closer to Logan than to GotG/ Ant-Man though).

 

[Murdock103]

I always felt that it was far more important for Homecoming and Wonder Woman to be well received movies rather than making a killing at the box office.

Now Wonder Woman doing both is amazing, but if I'd have the choice, I would taken it's great reception of it meant only making 400 million.
Same with Spidey.

When you're building a cinematic brand/universe, gaining audience trust and appreciation trumps making loads of money. Because f you do he first one, the second one happens naturally.

Or you can have a Suicide Squad situation......hurray???

 

[Venom'sDad]

Come on, guys. Let's be realistic, the movie is a huge flop!

LMAO


Anyway...this film, the franchise, the Spidey name, is going to be fine. It rated high & more accepted. The writing is better, Holland delivers a better portrayal, & the supporting cast is far from lacking development or undesirable characteristics.

PotA was expected to do well, given, its third chapter, in a fairly successful franchise. Spidey is in good hands...I'm personally more concern about the extention than his BO; which, in the end, is going to reach expectations, if not more...just going to take a little longer because, PotA came out right on their heels.

 

[gerrym51]

It actually came in lower with 17.5 million. Seems Saturday had very muted increases all around. Spidey will probably end up with a 45 million 2nd weekend (61.5% drop).

For comparison sake the other MCU films released in July dropped 60.7% (Captain America:TFA) and 56.5% (Ant-Man) respectively. Looking over at DC The Dark Knight fell 52.5% and The Dark Knight Rises fell 61.4%. The latters big drop was due to the Chicago shooting that scared a lot movie goers away as it rebounded with weekend 3. Anyway I think weekend 3 will tell us more about the kind of legs SMH will have.

RTH lowered several numbers later on after i went to bed. Change is not unusual but most of the time the numbers go up not down. something happened on the west coast-i don't know what

 

[samsnee]

Considering this is the second reboot in less than 5 years, said I'd say it's fairly successful. Plus people are excited about Spider-man again. An ASM3 wouldn't have done that.

 

[gerrym51]

Come on, guys. Let's be realistic, the movie is a huge flop!

are you crazy. King Arthur is a flop.

this one is SLIGHTY underperforming- it will make money and be a hit. Flops are FLOPS-think the Lone Ranger not this-lol

 

[Spiderine]

This had to be the film to right the ship and bring goodwill back to the franchise by gaining the audience trust after the last film. Some of these guys are disappointed because RDJ didn't deliver that 400 million domestic money they were hoping for. Once again a victim of way to high expectations.

 

[CaptainWagner]

The people freaking out over the drop is ridiculous. It's this weird mix of the typical sensationalists and then petty "fans" who want to justify their continued hate for the film because they want to believe they represent a "large part of the fanbase". Homecoming and Wonder Woman are both amazing movies and they will both be major successes at the box office. The difference is Spidey is facing real competition, so his week to week hold was significantly lower. And since WTPA is ALSO amazing, this is nothing but good news. When good movies succeed, everybody wins.

 

[Flint Marko]

If this is "under-performing" then your expectations were clearly ridiculous.

 

[fancyarcher]

Homecoming dropped hard, but a 58% + second weekend drop was a given, considering Saturdays numbers from last week. I pray it still makes at least 300m though.

 

[Blitzkrieg]

https://***********/BORReport/status/886596176056688640

BoxOfficeReport.com
@BORReport

Spider-Man: Homecoming grossed an estimated $45.2M this weekend. 10-Day total stands at $208.27M.

 

[metaphysician]

And.....ever occur to anyone that trolls figure out how to get around IP bans by having things like roving IPs set up?

Not even like you need to set it up, necessarily. As I understand it, lots of ISPs don't provide a single fixed IP to each home user.

 

[spiderman2]

Slow crawling legs & the general audience loved the movie but the fan base is split

This being another reboot is not the only reason the drop happened you still have a large part of the fan base ignoring this movie

But hey you guys live in denial all you want here

lol the movie didn't split the fans being a 2nd reboot and being that the last 3 Spider-Man movies were considerd ok/bad split the fan base.

 

[hafizbat]

As good as Homecoming is, it's not exactly the type of movie that would be a huge blockbuster hit, even if it's Spider-Man.

Lower budget, high school drama, no big city battles, no big name villain, etc are all things to consider. I've definitely seen sentiment in my own circle that people aren't as interested because he's "just a kid" or that the movie feels too much like Disney channel. I'm sure as this Spidey gets older, people get to know him more through the Avengers movies, and the stakes/battles get bigger, the BO will surely increase.

Sometimes quality isn't all that matters for big BO runs.

 

[Faith_Cassidy]

If this is "under-performing" then your expectations were clearly ridiculous.

Well it did drop more than expected so I get some of the disappointment but having some perspective is good. The fact that SMH willl surpass the domestic gross of the last spidey movie in only its second weekend tells up that spidey is headed in the right direction.

 

[I Am The Knight]

The people freaking out over the drop is ridiculous. It's this weird mix of the typical sensationalists and then petty "fans" who want to justify their continued hate for the film because they want to believe they represent a "large part of the fanbase". Homecoming and Wonder Woman are both amazing movies and they will both be major successes at the box office. The difference is Spidey is facing real competition, so his week to week hold was significantly lower. And since WTPA is ALSO amazing, this is nothing but good news. When good movies succeed, everybody wins.

Exactly. WW also had the novelty factor, but personally I enjoyed HC a hell of a lot more. Then again, I am biased as Spidey is my 2nd favorite character, and I never really particularly cared for the WW character

 

[Ita-KalEl]

A 61% drop is not that bad at all.

 

[Coolkid]

I'm a bit disappointed about Spidey. But I never expected such an underwhelming opening weekend from Apes. Heard it's the best of the trilogy. How come it opened less than its predecessor?

 

[SomeOldGuy]

Mendelson's morning take:

Sony's Spider-Man: Homecoming isn't remotely a flop. Yet the $175 million-budgeted Marvel Cinematic Universe entry earned another $45.2m in its second weekend of release and has now earned $208.27m in ten days. But the film did drop 61% in its second weekend, identical to the second-weekend drops for Spider-Man 3 and The Amazing Spider-Man 2. And that $45m weekend figure, from a $117m opening weekend, is identical to the $45m third weekend of Sam Raimi's Spider-Man (in 2002) and the second weekend of Spider-Man 2 (coming off an $88m Fri-Sun/$180m Wed-Mon debut in 2004).

So, barring some catch-up legs over the next month (and that's not remotely out of the question), we're looking at an identical multiplier to Amazing Spider-Man 2 ($202 million/$91m) and Spider-Man 3 ($336m/$151m). That will lead to a domestic total almost identical to the $262m cume of The Amazing Spider-Man (from a $137m Tues-Sun debut) back in 2012. And adjusted for inflation, it will be noticeably fewer tickets sold than that 2012 reboot. And if the second-weekend figure holds up, the 61.3% drop will be the worst ever for a Marvel Cinematic Universe title.

Now, to be fair, the $117 million opening weekend was among the MCU's biggest outside of the May summer kick-off blow-outs, second to Guardians of the Galaxy Vol. 2 among MCU films that didn't open in early May. And we're still looking at a film that may end up the summer's third-biggest domestic grosser, give or take Despicable Me 3. And it cost a lot less than the $235-$255m budgets of the last two Amazing Spider-Man movies, and it was well-liked enough that a sequel should at least hold down the fort comparatively. Heck, if it plays less like a Spidey movie and more like a more frontloaded MCU movie (think Captain America 1 or Iron Man 2), it may get closer to $285m than $265m.

But, for all the talk about how adding Spider-Man to the MCU and bringing along Robert Downey Jr.'s Iron Man would goose the franchise, that clearly didn't happen (for one thing, Tony's interactions with Peter were more interest in Civil War). And frankly, I never thought it would, since at the end of the day folks who were uber-excited about the MCU were mostly the same folks who would flock to any Spider-Man movie on opening weekend. Moreover, the MCU effect arguably canceled out those who had given up on the franchise after Amazing Spider-Man 2 or had their fill of Spidey movies.

It was more about stopping the bleeding than goosing the IP. Now the good news is that it's doing well overseas ($260 million overseas for a $468m with plenty of territories, including China, still to come) and, again, folks liked the Tom Holland/Michael Keaton/Zendaya movie so the IP is in better health than it was a month ago. Oh, and Baby Driver is making a run at $100m domestic, but I digress. In the end, Spider-Man: Homecoming was the Steve Jobs of superhero reboots. Like The Incredible Hulk, Marvel made a seemingly more commercial and acclaimed package but still got a relatively similar result.

https://www.forbes.com/sites/scottm...-worst-second-weekend-drop-ever/#6be18b3635fb

 

[StormC]

Let's just see where the daily legs take it, given that July dailies should be better than May or even June.

I never figured RDJ's inclusion guaranteed a huge BO, especially since his role is minor this time around.

I'm a bit disappointed about Spidey. But I never expected such an underwhelming opening weekend from Apes. Heard it's the best of the trilogy. How come it opened less than its predecessor?

More competition (July 2014 had no other movies to write home about) + somewhat polarizing WOM due to misleading marketing.

 

[I Am The Knight]

Let's just see where the daily legs take it, given that July dailies should be better than May or even June.

I never figured RDJ's inclusion guaranteed a huge BO, especially since his role is minor this time around.



More competition (July 2014 had no other movies to write home about) + somewhat polarizing WOM due to misleading marketing.

Care to elaborate on that? I haven't been following Apes since I never saw the second one.

 

[Coolkid]

Let's just see where the daily legs take it, given that July dailies should be better than May or even June.

I never figured RDJ's inclusion guaranteed a huge BO, especially since his role is minor this time around.



More competition (July 2014 had no other movies to write home about) + somewhat polarizing WOM due to misleading marketing.

Yeah I feel, if Apes was released a week later, both Spidey and Apes would've benefitted from that. And as you told Stark's presence never guaranteed extra box office boost, since his role is very minor. Also domestic box-office is only a bit disappointing, overseas business is amazing for Spidey.

 

[Blitzkrieg]

One thing I'm not getting here is the weekend to weekend drop. With all the critical acclaim & good WOM this movie generated, one would have expected SM:H to hold a little better. As it stands, it's the biggest drop for an MCU movie in it's 2nd weekend. It's basically acting like a front-loaded sequel. War took a bite but was it really a good chunk of SM:H's BO?? The demographics for both movie are totally different. I thought both were going to co-exist and bring in big money for the weekend.

 

[iEquinox]

Mendelson's morning take:



https://www.forbes.com/sites/scottm...-worst-second-weekend-drop-ever/#6be18b3635fb

Mendelson is often disappointingly bad at making valid comparisons for someone who analyses box office numbers :/

He's basing his assumption that Homecoming should have similar legs to SM3 and TASM2 solely off the 2nd weekend drop, leaving out all context:

Second weekend drop:
SM3: 61.5%
TASM2: 61.2%
SM: H:61.4%

But TASM2 and SM3 were released in May, while Homecoming is released in July. This makes a huge difference, which Mendelson has completely overlooked.

Let's compare the 3 movies, and by how big the ratio is between opening weekend and their total after 10 days:
Multiplier after 10 days:
SM3: 1.590x
TASM2: 1.596x
SM: H: 1.780x

Clearly, Homecoming is outpacing both by a significant margin, because it's a July movie. Homecoming is on track for a significantly bigger multiplier than both SM3 and TASM2.

Mendelson's comparison is flawed, and Homecoming will beat his $265M projection with ease. It should be at roughly $250M after next weekend, and his projection is going to look rather foolish by then

 

[Blitzkrieg]

Care to elaborate on that? I haven't been following Apes since I never saw the second one.

I haven't seen the movie but the marketing wasn't up-to the task. Fox dropped the ball with the promotion for War. Even a week before it's release, other movies were well ahead when it came to social media conversations. The marketing campaign was a misfire.