FRIDAY AM UPDATE: Disney is reporting that
Captain Marvel flew to
$20.7M last night from shows that started at 6PM
. Among Thursday Marvel previews that’s the fifth best after
Avengers: Infinity War ($39M),
Avengers: Age of Ultron ($27.6M),
Black Panther ($25.2M), and
Captain America: Civil War ($25M).
ComScore/Screen Engine PostTrak scores out of the gate for the 21st Marvel title in the MCU are off to a great start with 4 1/2 stars and a 73% definite recommend. Men overall led over females last night 60% to 40%. It will be interesting to see if that changes over the weekend.
Captain Marvel pulled in a 77% general audience, 9% parents and 4% kids. Kids under 12 gave the female superhero five stars with girls giving the pic 100% and boys 91%. In order of demo draw last night men 25+ led at 37% followed by men under 25 (23%), women over 25 (21%) and women under 25 (18%). Women love the pic better than guys, 91% to 82% with females over 25 bestowing the best grades from adults on Carol Danvers at 96% positive.
Disney has appropriately timed Marvel’s first female superhero movie to open on Women’s Day today in 4,310 theaters, and what a wonderful weekend this will be with
Captain Marvel set to earn north of $130M should it follow a similar trajectory to that of
Suicide Squad which made $20.5M in previews, a $64.8M first day and $133.6M weekend. Spring breaks are starting up: ComScore shows 6% K-12 and 13% colleges off today, numbers which will grow to respectively 18% and 33% by Monday.