- Joined
- Jun 16, 2007
- Messages
- 53,844
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I think it’s silly to pretend the Superman name doesn’t sell itself, considering what the last couple bad Superman movies made at the box office. Superman is a brand name everyone across the world knows, and a good number of people have built-in affection for. That is indisputable. There is certainly a contingent of people who will go see a movie simply for having “Superman” in the title. BUT I agree the actual reality is that it doesn’t automatically sell ENOUGH to make a movie profitable, especially given the ridiculous budgets movies have these days.
“Star Power” certainly would have helped this movie’s box office prospects, and I would have felt better about them having it, but oh well. Now the movie will truly have to succeed on its own merits (and marketing). Which isn’t the worst thing, obviously, but not ideal in such a crowded marketplace as the 2025 slate is gonna be. The trailers just need to be really f***ing good, and the movie has to then deliver on them. No pressure.
“Star Power” certainly would have helped this movie’s box office prospects, and I would have felt better about them having it, but oh well. Now the movie will truly have to succeed on its own merits (and marketing). Which isn’t the worst thing, obviously, but not ideal in such a crowded marketplace as the 2025 slate is gonna be. The trailers just need to be really f***ing good, and the movie has to then deliver on them. No pressure.