The Daily Planet Vol. 2: Superman News and Speculation Thread (🚨TAG SPOILERS🚨)

[flickchick85]

Can’t find the video outside of that one site but there’s a promo going around that Gunn & the cast did for the Napoli Comic-Con with no new footage, but it pretty much confirms “Justice Gang” is the actual name of the super group in the movie. Definitely not just for the merchandising.

 

[Primal Slayer]

....the film is 2 months away...so when we gonna get the actual trailer then? And official promotional photos that arent from toys

 

[flickchick85]

....the film is 2 months away...so when we gonna get the actual trailer then? And official promotional photos that arent from toys

The Memorial Day releases would be the best bet.

 

[emielaen]

Come mid-June people are gonna beg them to stop marketing the film.

 

[MAN O STEEL]

Come mid-June, people are gonna beg them to stop marketing the film.

Speak for yourself. This marketing campaign so far has been pretty tame. I know everyone thinks it's to early blah blah blah but it has been terrible. Go back to superman returns marketing campaign. A good 6 months before the film came out, it was everywhere. I'm not talking trailers. I get trailers should be few and far between but jesus, just go back to production itself. We had Bryan's vlogs uploaded to bluetights that made you feel like you were along for the production itself and after that if you didn't know Superman Returns was coming it was because you were living on an island.

So far we're 2 months till release and we have gotten a teaser, a small scene lasting 3 minutes and a 2 minute behind the scenes. Where's the magazine articles?, merchandising outside of kids toys I haven't cared about since I was 5?, late night talk show interviews?, new posters?, times square banners?, commercial tie ins?. None of those things spoil anything, but they promote. People tend to have shorter attention spans these days so you can't lapse on any aspect of it.

We're gonna get to 1 month out and people will still be saying, chill man, we still got a whole month, they'll get it going soon. Then a week till release, hey man chill we have a whole week, it'll come.

I simply feel no momentum for this build up. It comes and it goes. Maybe I'm just an old grumpy man, I dunno.

 

[GreenKToo]

No, I agree. It should be EVERYWHERE by now with about 2 months to go.
The marketing really has been pretty much none existent. There is no way to sugar coat that.

 

[emielaen]

Speak for yourself. This marketing campaign so far has been pretty tame. I know everyone thinks it's to early blah blah blah but it has been terrible. Go back to superman returns marketing campaign. A good 6 months before the film came out, it was everywhere. I'm not talking trailers. I get trailers should be few and far between but jesus, just go back to production itself. We had Bryan's vlogs uploaded to bluetights that made you feel like you were along for the production itself and after that if you didn't know Superman Returns was coming it was because you were living on an island.

So far we're 2 months till release and we have gotten a teaser, a small scene lasting 3 minutes and a 2 minute behind the scenes. Where's the magazine articles?, merchandising outside of kids toys I haven't cared about since I was 5?, late night talk show interviews?, new posters?, times square banners?, commercial tie ins?. None of those things spoil anything, but they promote. People tend to have shorter attention spans these days so you can't lapse on any aspect of it.

We're gonna get to 1 month out and people will still be saying, chill man, we still got a whole month, they'll get it going soon. Then a week till release, hey man chill we have a whole week, it'll come.

I simply feel no momentum for this build up. It comes and it goes. Maybe I'm just an old grumpy man, I dunno.

It's not 2006 anymore. They did all that for the $200M Superman Returns and it made $400M.

My point is that they're gonna ramp it up tenfold once the trailer drops. All of those things are going to happen (and have already been happening: merchandise has sold out left and right, they literally just put out an article, TS banners and late night appearances never happen months out, that's usually a week of thing, like how Pugh just did it last week bc Thunderbolts just came out). It's all just in a much more concentrated time frame. You brought up attention spans. How would a late night appearance in March help them for a film in July? They should put up Time Square banners today? Certainly not. Save all the grand stuff for the actual lead up to the film so its fresh in people's head.

The first trailer did 250M views in the first 24H. They put an extended sneak peek in front of the highest grossing film of the year. It has routinely been atop charts that literally track awareness/interest for films. The marketing has been fine. It's just a different (not really) strategy. Drowning people in it for 6 months doesn't guarantee anything.

 

[flickchick85]

The era of vlogs was awesome for us fans, but in reality it did zilch for the movies themselves. Superman Returns opened to $52million after all that, in a time where certain CBM's were already having $100+mil opening weekends. No reason to try to replicate that. Instead they're trying to replicate the Barbie strategy, and while they don't have an Oppenheimer to snowball a phenom with, that still seems like the wiser use of money/resources imo.

 

[donuts]

Speak for yourself. This marketing campaign so far has been pretty tame. I know everyone thinks it's to early blah blah blah but it has been terrible. Go back to superman returns marketing campaign. A good 6 months before the film came out, it was everywhere. I'm not talking trailers. I get trailers should be few and far between but jesus, just go back to production itself. We had Bryan's vlogs uploaded to bluetights that made you feel like you were along for the production itself and after that if you didn't know Superman Returns was coming it was because you were living on an island.

So far we're 2 months till release and we have gotten a teaser, a small scene lasting 3 minutes and a 2 minute behind the scenes. Where's the magazine articles?, merchandising outside of kids toys I haven't cared about since I was 5?, late night talk show interviews?, new posters?, times square banners?, commercial tie ins?. None of those things spoil anything, but they promote. People tend to have shorter attention spans these days so you can't lapse on any aspect of it.

We're gonna get to 1 month out and people will still be saying, chill man, we still got a whole month, they'll get it going soon. Then a week till release, hey man chill we have a whole week, it'll come.

I simply feel no momentum for this build up. It comes and it goes. Maybe I'm just an old grumpy man, I dunno.

Let's put this into perspective.

They have debuted the teaser poster and trailer more than half a year before release. Which is already a more long term strategy than most blockbusters get today. And the teaser didn't go unnoticed. In addition to that, merchandise was launched early on (and not kids' toys, shirts, caps, mugs, etc.).

The full trailer has yet to be released , and we have already gotten a sneek peak / clip (attached to this year's biggest hit) and a bts featurette.

The trailer will surely be released this month, and I bet that it will be in time for when M:I is playing in theaters.

From that moment on, they will shove Superman up your eyeballs. That leaves them with the latter half of May, the entire month of June and early July for the full on marketing push.

 

[Mysteryman]

Come mid-June people are gonna beg them to stop marketing the film.

SO TRUE!

 

[Mysteryman]

Speak for yourself. This marketing campaign so far has been pretty tame. I know everyone thinks it's to early blah blah blah but it has been terrible. Go back to superman returns marketing campaign. A good 6 months before the film came out, it was everywhere. I'm not talking trailers. I get trailers should be few and far between but jesus, just go back to production itself. We had Bryan's vlogs uploaded to bluetights that made you feel like you were along for the production itself and after that if you didn't know Superman Returns was coming it was because you were living on an island.

So far we're 2 months till release and we have gotten a teaser, a small scene lasting 3 minutes and a 2 minute behind the scenes. Where's the magazine articles?, merchandising outside of kids toys I haven't cared about since I was 5?, late night talk show interviews?, new posters?, times square banners?, commercial tie ins?. None of those things spoil anything, but they promote. People tend to have shorter attention spans these days so you can't lapse on any aspect of it.

We're gonna get to 1 month out and people will still be saying, chill man, we still got a whole month, they'll get it going soon. Then a week till release, hey man chill we have a whole week, it'll come.

I simply feel no momentum for this build up. It comes and it goes. Maybe I'm just an old grumpy man, I dunno.

Wasn’t Superman Returns, A BOMB?

 

[TheGDBatman]

Speak for yourself. This marketing campaign so far has been pretty tame. I know everyone thinks it's to early blah blah blah but it has been terrible. Go back to superman returns marketing campaign. A good 6 months before the film came out, it was everywhere. I'm not talking trailers. I get trailers should be few and far between but jesus, just go back to production itself. We had Bryan's vlogs uploaded to bluetights that made you feel like you were along for the production itself and after that if you didn't know Superman Returns was coming it was because you were living on an island.

So far we're 2 months till release and we have gotten a teaser, a small scene lasting 3 minutes and a 2 minute behind the scenes. Where's the magazine articles?, merchandising outside of kids toys I haven't cared about since I was 5?, late night talk show interviews?, new posters?, times square banners?, commercial tie ins?. None of those things spoil anything, but they promote. People tend to have shorter attention spans these days so you can't lapse on any aspect of it.

We're gonna get to 1 month out and people will still be saying, chill man, we still got a whole month, they'll get it going soon. Then a week till release, hey man chill we have a whole week, it'll come.

I simply feel no momentum for this build up. It comes and it goes. Maybe I'm just an old grumpy man, I dunno.

People have short attentions spans, but start marketing 6 months early? Not sure I follow the logic…

And Returns probably isn’t the best example…

People are forgetting that May just started. They have 2 months to ramp up marketing and generate buzz. Plenty of time.

 

[DCDAVE]

Superman has the best awareness of all the summer movies and it’s not even close. The marketing campaign has been more than fine so far, it’s been excellent.

 

[donuts]

Superman has the best awareness of all the summer movies and it’s not even close. The marketing campaign has been more than fine so far, it’s been excellent.

And they haven't released the full trailer yet. Which says a lot.

 

[jetage]

I am sure most of the magazine articles are written and will show up in the next 4-6 weeks. David should be on Men's Health or Fitness or another work out magazine, since that is common for superhero movies.

As for Rachel, she will most likely appear on either fashion or female magazines. I had kind of hoped she would have guessed hosted SNL as she is probably the most famous cast member and has done so before.

I am ready for the deluge of stuff, just waiting patiently.

 

[Adrian Chase]

 

[Black Narcissus]

Seen Sinners 3 times now and not once did the Superman teaser played. Missed opportunity. Eh.

 

[donuts]

Seen Sinners 3 times now and not once did the Superman teaser played. Missed opportunity. Eh.

They probably didn't think that it would break out like that / weren't looking to attach it to an R-rated horror movie.

 

[DCDAVE]

They probably didn't think that it would break out like that / weren't looking to attach it to an R-rated horror movie.

Superman was attached to Minecraft and that is the most watched movie around the world for 2025. Some folks are trying real hard to crap on the marketing of the movie. Its comical but I guess you do what you have to do for clicks and giggles.

 

[Superark]

Superman was attached to Minecraft and that is the most watched movie around the world for 2025. Some folks are trying real hard to crap on the marketing of the movie. Its comical but I guess you do what you have to do for clicks and giggles.

I'll be glad once this movie comes out and we move past the likes of John Rocha that look for non-existent drama or attempt put negative spins issues for whatever reason.

I sincerely hope the movie is massive hit just so the Film Threat's, Nerdrotic, Rocha's, etc can eat a big piece of humble pie.

 

[DCDAVE]

I'll be glad once this movie comes out and we move past the likes of John Rocha that look for non-existent drama or attempt put negative spins issues for whatever reason.

I sincerely hope the movie is massive hit just so the Film Threat's, Nerdrotic, Rocha's, etc can eat a big piece of humble pie.

It is scary to think I don’t even know any of these dudes you are talking about. I luckily blocked all the negative Superman YouTube clowns for the most part. They sneak in every once in while with the lower level ones but I have decided I am definitely going off of social media by June. I want to see this with fresh eyes.

 

[NotToday]

... As for Rachel, she will most likely appear on either fashion or female magazines. ...

She did attended the Met Gala tonight in Lois' signature color!

Getting Ready With Rachel Brosnahan in Sergio Hudson for Met Gala 2025 [PHOTOS]

View images of Rachel Brosnahan getting ready for the Met Gala 2025 with Sergio Hudson.

wwd.com

 

[Lily Adler]

She did attended the Met Gala tonight in Lois' signature color!

Getting Ready With Rachel Brosnahan in Sergio Hudson for Met Gala 2025 [PHOTOS]

View images of Rachel Brosnahan getting ready for the Met Gala 2025 with Sergio Hudson.

wwd.com

 

[solidsnake86]

Marketing is always interesting to me because, as a fan, I'm already aware of the film. I haven't seen much in the way of advertising at grocery stores on products and what not (where most regular people would see it). I'm sure that will ramp up shortly with the release of a trailer.

 

[Mysteryman]

I'll be glad once this movie comes out and we move past the likes of John Rocha that look for non-existent drama or attempt put negative spins issues for whatever reason.

I sincerely hope the movie is massive hit just so the Film Threat's, Nerdrotic, Rocha's, etc can eat a big piece of humble pie.

Rocha’s been saying bad things about the marketing?