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He has to expect it. He needs investors. Why else would he hire Gunn. To make movies that only make $500 million? He wants movies that advertisers will want to promote the DC/WB brand.
Profit, should be the goal. Profit.

Expecting every big movie to hit a billion is pure idiocy. The market ain't nearly that rich. And while Zaslav's terrible, I don't think he's THAT stupid.
 
He has to expect it. He needs investors. Why else would he hire Gunn. To make movies that only make $500 million? He wants movies that advertisers will want to promote the DC/WB brand.

It takes time to build that though.
 
Profit, should be the goal. Profit.

Expecting every big movie to hit a billion is pure idiocy. The market ain't nearly that rich. And while Zaslav's terrible, I don't think he's THAT stupid.
You are not getting investors without big expectations. Zazie is far from an idiot. Unlike the last several DC titles I expect Superman will be promoted like an MCU movie. I expect to see Happy Meals, soda commercials, ect…. I expect a Barbie type of campaign and that should bring in more interest.
 
You are not getting investors without big expectations. Zazie is far from an idiot. Unlike the last several DC titles I expect Superman will be promoted like an MCU movie. I expect to see Happy Meals, soda commercials, ect…. I expect a Barbie type of campaign and that should bring in more interest.
And any invesstor who buys into "every blockbuster should get a billion" expectations is also an idiot.

Profit IS a big expectation for DC at this point. And any investors are generally happy when making money.
 
Profit, should be the goal. Profit.

Expecting every big movie to hit a billion is pure idiocy. The market ain't nearly that rich. And while Zaslav's terrible, I don't think he's THAT stupid.
If anyone is it is him...but you are likely correct.
 
You are not getting investors without big expectations. Zazie is far from an idiot. Unlike the last several DC titles I expect Superman will be promoted like an MCU movie. I expect to see Happy Meals, soda commercials, ect…. I expect a Barbie type of campaign and that should bring in more interest.
Investors want stability and profit...the last thing they want is overinflated expectations that will almost never deliver. I get your point but you are way overreacting.
 
All summer blockbusters have tie ins like happy meals and soda commercials. Not all summer blockbusters make a billion dollars.
 
Investors want stability and profit...the last thing they want is overinflated expectations that will almost never deliver. I get your point but you are way overreacting.
I think 600 million would suffice with good RT and critics score but I think Superman has a chance to get to a billion if the scores are great. I believe Fantastic 4 will move and I have heard nothing at all about Jurassic World 4 except it’s going to be a smaller movie compared to the last couple ones. The Michael Jackson biopic could be huge. But Superman is the movie I hear big things about in 2025. I just pray Marvel doesn’t over saturate the market with 3 movies in 7 months. Especially if Captain America and the Thunderbolts are mid.
 
I think 600 million would suffice with good RT and critics score but I think Superman has a chance to get to a billion if the scores are great. I believe Fantastic 4 will move and I have heard nothing at all about Jurassic World 4 except it’s going to be a smaller movie compared to the last couple ones. The Michael Jackson biopic could be huge. But Superman is the movie I hear big things about in 2025. I just pray Marvel doesn’t over saturate the market with 3 movies in 7 months. Especially if Captain America and the Thunderbolts are mid.
Bingo. Maybe if this was 3 years ago you (and to be fair, others around here) would be correct. What the market has borne out post COVID is that the guarantee of multiple billion dollar films in the same year is not a thing any more. It can happen mind you, but there is not unlimited goodwill and money out there, people are definitely weighing their options. A lot of films that would have been highly successful even a few years ago come in way below expectations no matter the quality or studio. And it isn't just that people don't want to go to theaters either because it is bleeding into streaming too for both films and television.

And as for this theory by some that Joker 2 will somehow doom or put the DCU behind an 8 ball...how much did Joker help those things when it made a billion? Zero, because it is a standalone film that has zero to do with anything except the studio name and the DC Brand. Hell The Batman and Penguin are successes (so far) and they aren't going to help all that much either. I think people assume that most people are divided over this stuff on the same level nerds like us are and in truth, most people see a cool trailer and go see the film. If it ties in to something great, if it doesn't they don't care. If it doesn't explicitly crossover no one holds the quality (positive or negative) against the other films made by said studio.
 
Bingo. Maybe if this was 3 years ago you (and to be fair, others around here) would be correct. What the market has borne out post COVID is that the guarantee of multiple billion dollar films in the same year is not a thing any more. It can happen mind you, but there is not unlimited goodwill and money out there, people are definitely weighing their options. A lot of films that would have been highly successful even a few years ago come in way below expectations no matter the quality or studio. And it isn't just that people don't want to go to theaters either because it is bleeding into streaming too for both films and television.

And as for this theory by some that Joker 2 will somehow doom or put the DCU behind an 8 ball...how much did Joker help those things when it made a billion? Zero, because it is a standalone film that has zero to do with anything except the studio name and the DC Brand. Hell The Batman and Penguin are successes (so far) and they aren't going to help all that much either. I think people assume that most people are divided over this stuff on the same level nerds like us are and in truth, most people see a cool trailer and go see the film. If it ties in to something great, if it doesn't they don't care. If it doesn't explicitly crossover no one holds the quality (positive or negative) against the other films made by said studio.
I just love Superman, maybe I am going a little overboard but everything is set up for it to do well. The movie finished filming a whole year before its release. Gunn does not plan on any reshoots and it appears the marketing will start early next year.

Joker 2 box office was disappointing after the success of the first Joker Movie and the Deadpool franchise but I agree that its failure has nothing to do with comic franchises as it was an Elseworld’s movie. In reality Arthur Fleck was a “Joker” and not the Joker. I am more concerned about the quality of the two Marvel movies coming out earlier next year. It’s funny but I think bad Marvel movies will hurt DC like I believe the DCEU hurt Marvel.
 
My hope is the same hope I’ve had for about 10 years now: that the executives are smart enough businessmen to understand that you need time to build and earn trust with your audience.

The IP isn’t enough to guarantee you a billion dollars. There isn’t one film that will make or break things. There isn’t a code to crack. Just have faith in your material and commit to it for once.
 
With the hiring of Aaron Pierce to play John Stewart. The DCU has now hired three hot actors that have big time Superstar potential in Corenswet, Alcock, and Pierce. I wouldn’t sleep on Merced as Hawkgirl either as the actress will practically be on a television show or movie all of next year. Gunn’s plan is starting to come through and looks bright.
 
I'd guess between Waller and whatever else. I really want Waller though. Crazy potential there.
 

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