They got hyped because it's Batman. If audiences didn't care about Batman they wouldn't have gotten hyped...which goes back to my original point. TDK was a mega-success because it's Batman.
Of course it being Batman played a large part in it, that is obvious, but what also played a part was that poeple knew it was a superior version of Batman, as evidenced by Batman Begins, which more and more people saw on dvd and tv in the intervening years.
catman said:
Batman Returns was affected by soccer moms who complained about the violence. And, yet, it still managed to be the most successful movie of the summer and the third highest grossing film of the year. Not bad for a flick that upset watch-dog groups. And, by the way, Indiana Jones and the Temple of Doom, the sequel to the mega-hit Raiders of the Lost Ark, went through the exact same situation. It was cinema deja vu.
To begin with, B:TAS didn't last three years on primetime. It lasted like a few months in 1992. It spent most of its run in FOX's afternoon line-up. Secondly, Batman Forever is like the polar opposite of that show which you can tell by just watching the trailer. Fans of the show weren't excited for this movie. The movie was a success (#1 for summer, #2 for the year) because kids loved it and their parents (who grew up on Adam West) loved it as well.
Audiences have always enjoyed Batman more than Superman. You can tell based on hype. The first Superman, as successful as it was, got beaten at the box office by Grease. Grease! The sequel was released a week after Raiders of the Lost Ark and suffered a lot because of it. In other words, people were more excited for the latest Steven Spielberg/George Lucas creation than Superman. Then, there's Superman III, IV, and Returns which had little to no hype. Batman, on the other hand, has always been a hype machine. 4 out of the 6 installments broke the opening weekend box office record. 4 out of the 6 dominated their summer. 2 out of the 6 dominated in their year. And, Batman & Robin, believe it or not, had a very impressive opening weekend of $42 million. Adjusted for inflation, that's even better than Batman Begins. And, yet, the movie managed to flop which is a reminder of the impact that word-of-mouth has. Hulk in 2003 also suffered from poor word-of-mouth. Cinema deja vu strikes again.
Really?
Batman Returns was very controversial because of its violence. Burton and Keaton being replaced made sense and people expected it. That's why there wasn't a big fuss.
The points you have raised are kind of besides the point and skirting around the facts, who cares if BTAS was not on prime time for it's complete run, the fact is that it created stacks of Batman fans, and that played into the large BO of Forever.
If you are disputing that, I say you are deluded. You just have to look at sites like this and see how many people got into bm and comics in general because of that show.
and of course Batman and Robin had a decent opening, no-one had seen the movie yet! lol, they thought it would be a decent romp like the last 3, esp Forever. and it's overall bo was the lowest of the 4.
It is the same as the largest BO coming from Batman89 because no-one had seen a serious live action Batman yet, everyone wanted to go see it to see if it lived up to the hype.
Of course it being Batman played a part in all of their successes, but the *quality* of that creative team's version of Batman plays a part in how that movie does in comparsion to the other BM movies.
edit|: the exceptions being the first in each of the series, Batman89 did very well because a live action serious BM movie was a brand new thing, and Batman Begin's relatively low BO was not so great becuase , inversely , people thought they had alreqady seen everything a Batman movie had to offer.
edit: and the 'soccer moms' effect on Batman Returns would not have had as dramatic an impact on a movie coming off of the success of that first one to that extent. C'mon, get real man.
and as for the Superman films, the first two anyway, being more loved than the Batman films, I *heavily* dispute that.
again, no-one cared when Keaton was re-cast, the point you raised to explain that is irrelevant.