Pink Ranger
The North Remembers
- Joined
- Jan 15, 2004
- Messages
- 34,699
- Reaction score
- 1,867
- Points
- 103
What the Tonight Show needs is a "four quadrant" personality that can retain the existing audience of boomers and middle American families, while appealing to a slightly younger audience. Conan proved that you can't just go for the younger audience and lose the older audience and expect to get good results from a business perspective.
If NBC really wanted to land a KO in the late night game, I'd recommend them to break the bank and get Ryan Seacrest. You may not like him, but middle America is comfortable with him, boomers like him, parents like him, a lot of young people (and even children) like him, and the young people that don't like him at least know who he is.
The opposite strategy would be the Michael Strahan route, take someone cheaper, without much of a pre-existing fan base (in the talk show world at least) but who can build from the Tonight Show's core audience and get some additional younger viewers from there.
If NBC really wanted to land a KO in the late night game, I'd recommend them to break the bank and get Ryan Seacrest. You may not like him, but middle America is comfortable with him, boomers like him, parents like him, a lot of young people (and even children) like him, and the young people that don't like him at least know who he is.
The opposite strategy would be the Michael Strahan route, take someone cheaper, without much of a pre-existing fan base (in the talk show world at least) but who can build from the Tonight Show's core audience and get some additional younger viewers from there.