You know,
for a superhero flick SR lacks SO many kodak moments. This is probably what gave the marketing teams massive head aches. I work as an artist at a company and know first hand how determined marketing are at making the product look the best.
I watched the TV spots and trailers for the Matrix movies the other day.
man, I'm NOT a big matrix fan at all but those movies have SO many kodak moments. SOme fake, some real, but you remember the shots vividly. You can tell the directors are TRYING to wow us. Give us something we've never seen before.
For marketing SR they really had very little to work with. They would have asked Bryan
Marketing:"Ok, thanks for those few airplane scenes, could we get some footage of him fighting some villains?"
Bryan:" He doesn't fight any Supervillains"
Marketing: "WHat!? But theres a villain right?"
Bryan: "Yes, Lex Luthor".
Marketing:" Hmm, thats kind of unoriginal but OK. Could you provide us with footage of Superman Holding Luthor up by the neck and looking pissed?"
Bryan:" No, he doesn't touch Luthor in my script".
Marketing:"What!? Well, could you give us some footage from they're climactic finale where they talk crap to each other for 5 minutes and utter iconic sinister lines of dialogue"
Bryan:"No, Superman only says 2 sentences. They're verbal interaction is about 5 lines of Dialogue".
Marketing:"But...but it's been 20 years...and the audience will have been sitting for over 2 hours. Does Luthor at least unleash some Giants Robots? We could use footage like that for our ad campaigns and TV spots".
Bryan:"No, Theres no Robots, Supermans got no dialogue, the only thing I can give you is shots of Luthor Stabbing Superman with Kryptonite."
Marketing:"Huh? But how can that be? doesn't he lift a continent of krptonite into space in the lackluster finale?
Bryan:" Thats because he rises into the sky like God with sunshine healing him. He then flies back through the clouds like the lord jesus Christ. I also like how I have him stabbed in the waist like when jesus was speared on the cross after his death. I wanted to have water pour out of his waist wound but Richard Donner talked me out of it saying to 'take it easy' with the biblical references. I'm gonna add it onto the super edition DVD next year anyway."
Marketing" You know, it's going to be really hard to sell this movie Bryan. We at the marketing department have very little to work with. I mean, the airplane rescue is thrilling but thats about it for the action so we can't show too much of THAT in the marketing, but then you leave us with shots of him flying with tears in his eyes, getting stabbed while screaming like a girl and then footage of him saying "it's not easy for me..". Your'e making our job difficult. We can only market this to sensitive women.
Bryan:"Thats not true at all, I'm ALSO going to give you guys footage of a bullet bouncing off his eye and off his chest."
Marketing:"Well I guess thats something but hardly compelling. We belive the world didn't wait 20 years for mediocre rehashed action scenes."