I agree with you Decepticonus and Victarion. Most Marvel movies try to set up the next one instead of being a good movie. The only two movies I really, really like are Cap 2 and Guardians of the Galaxy.
Cap 2 really felt character centric, something I wanted to see. Guardians on the other hand was an example of how a funny, yet clever movie is made, featuring a bunch of characters.
I'm not hating on Marvel, but both Avengers have been a huge let down for me. They are so bad in terms of characterization and plot, that it makes me fear the DC won't do any better. Action and jokes is okay, but once you butcher the Ultron character so badly, then it's no longer enjoyable.
Now, I'm a DC guy and I admit that. I don't read nearly as much Marvel as I do DC and I generally feel their tone is much closer to me than is Marvel's.
I've already seen MCU and had I not known better, I would assume that most of their characters are two dimensional, shallow and utterly boring.
Gladly, I know better and I'm still giving them a chance mainly due to Cap. America.
Now, the DCCU is something we haven't seen yet, except for Man of Steel and this is a movie that I absolutely love. The Superman story had exactly as much action, depth and characterization that I expect from a DC property.
The trailer of BvS shows that this trend is going to continue and I personally cannot be more excited about it.
The DCCU can fail of course, and if it does it will feel much worse, since the DC characters are closer to my heart, but I have faith. So should you.
Hopefully every movie will be self-sufficient instead of simply setting up the next big event.