50-state strategy
After Dean became Chairman of the DNC, he pledged to bring reform to the Party. Rather than focusing just on 'swing states,' Dean proposed what has come to be known as the 50-State Strategy. The goal, the DNC says, is for the Democratic Party to be committed to winning elections at every level in every region of the country, with Democrats organized in every single voting precinct in the country. State party chairs have lauded Dean with praise for raising money directly for the individual state parties.
Deans strategy uses a post-Watergate model taken from the Republicans of the mid-seventies. Working at the local, state and national level, the GOP built the party from the ground up. Dean's plan is to seed the local level with young and committed candidates, building them into state candidates in future races. Dean has travelled extensively through out the country with the plan, including places like Utah, Mississippi and Texas, states in which Republicans have dominated the political landscape.
Further changes have been made in attempting to make the stated platform of the Democratic party more coherent and compact. Overhauling the website, the official platform of the 2004 campaign, which was largely criticized as avoiding key issues and being the product of party insiders, was replaced with a simplified, though comprehensive categorizing of positions on a wide range of issues.
Deans plan marks a long-term shift, instead of the old Presidential politics Democrats played in the past.