Poni_Boy
Superhero
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I feel that mostly stems from the "kid-friendly" approach or however they decide to describe Marvel's way, which is weird due to the source material and I'm gonna say the DCAU since that has had such a huge influence on kids and teens outside of comics.
I don't understand the "kid friendly" angle either. Iron Man had RDJ romping in bed with a reporter. GOTG had an ejaculation joke AND opened with a character dying of cancer. Cap 1 had Nazi killing. Are the Marvel movies accessible to younger audience? Absolutely. Like Star Wars and Indiana Jones and Back to the Future were. But they're still very adult themed as well. Accessible. That's the key word.