So, while it is obvious that online ticket tracking can't gauge total sales it does provide a fairly accurate look at movie ranking. Yesterday online sales as tracked by Movietickets.com and Fandango pulse had BvS 2d at number one, Zootopia at number two, BvS 3d at number three, and MBFGW2 at number 4 which matches the total sales yesterday exactly.
Of the movies playing BvS had the most to lose from the NCAA championship game based on its key demo which is reflected in the significant drop compared to other non summer second Mondays.
The Boss is still failing to show up in presales tracking being skipped over by CA:CW.
Today,, online sales are tracking the same as they did for the last four days. What is telling is that BvS went from being 70 percent of the sales to just north of 25 percent which tracks very accurately with its actual sales (walk up and online).
This movie is a clear disappointment at the box office but it puts WB in a pretty awkward place. They let Snyder work on a three hour cut and panicked. We will never know how that three hour cut would have played to critics had it been released. It may have been better for WB to have said, "we support our directors and the story Zack has crafted is an "R" rated film that the audience deserves to see." Then if it bombed they could say "Zack you are out of here!"
But now, there is the big "if" of what could have happened. Now, I haven't seen the 3 hour cut so I don't know if works better or not, but given the one consistent in the negative (and positive reviews) that it has structural/editing issues I have to believe it has to be a bit smoother of a presentation.
