parkerpete
Sidekick
- Joined
- Feb 18, 2003
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Publicly they will make the most of it. They have to in fairness. Standard operating procedure.
Behind closed doors will be another matter, and no, they will not be happy if it only makes a minor profit. No-one invests years of time & effort into something and is happy with a minimal ROI. That this was set to be the glorious foundation for their expanded universe (and ensure mega $$$) is another headache they won't be overjoyed with. Not a good start at all.
Yeah, remember this film shattered opening weekend records because the audience was there to make it a global phenomenon. And then people saw the movie and the figures tanked.
This film did more harm to the DC cinematic brand than not releasing a movie at all! Because they already capitalized on the opening-weekend novelty of Bats, Supes, and WW on the screen... it was the greatest promotional opportunity of all time to advertise this new cinematic universe, and they whiffed. You can't go back to that well again.
From now on, people are going to be much more wary, and DC can't rely on big opening figures anymore. I know of several comic fans who waited on seeing BvS because they disliked Snyder's 'vision' in MoS and wanted assurances from good reviews. That segment of the fan population has probably doubled since MoS came out, and that's not even taking into account the GA.
The box office is nearly irrelevant when you see a trend in which the films are LOSING fans instead of attracting them, and weakening the draw of the brand. That simply can't continue. The same team that can only get a 10% return on a premise as critic-proof as BATMAN AND SUPERMAN TOGETHER, is almost guaranteed to lose them money on the next movie now that their 'vision' has become a known quantity and been rejected by so many filmgoers.
