Birds of Prey BoP Box Office Thread

[Everett Ross]

‘Birds Of Prey’ Hatching Around $4M+ On Thursday Night – Deadline

Warner Bros.’ R-rated Suicide Squad DC spinoff Birds of Prey clocked $4M in previews last night according to the studio. This is right on the bottom of the range we were hearing about last night which was $4M-$5M Showtimes began at 6 p.m.

 

[jmc]

I know people think it’s not that big a deal, but ask yourself this question. If a new Superman film showed him in a costume that was nothing at all like the costume he’s know for would that not affect your opinion on the film leading up to its release? BoP might not be the most well known brand, but showing something to the fans it does have that resembles the comics helps create hype, which filters on to casual movie goers. How a character looks matters, as the makers of Sonic found out a few months back. That change created a bunch of good will towards that movie, to the point where it looks like it might over perform next week. So, yeah, how these characters look does matter. Just because they are fictional doesn’t mean you should do whatever you want, because it indicates you don’t care.

 

[SomeOldGuy]

Ugh. Friday numbers in South Korea barely budged from Thursday. $965k now. I’d wonder if it was the coronavirus scare, except the other opener, a local horror pic, The Closet, scored a solid increase.

Not looking too fantabulous so far.

 

[SomeOldGuy]

So much for my hopes for 5 million.

 

[Mysteryman]

Just goes to show you, You can market the heck out of a movie, but YOU CANNOT MANUFACTURE A HIT!

 

[bapi]

4M reported so in reality probably 3.7-3.9. Guess that means under 35M OW.

 

[DlAMONDZ]

According to deadline:

“13-17 year olds who were able to buy a ticket really loved it at 94% but they only made up 7% of the audience.”

 

[Moncton]

I am an At&t shareholder and I have been furious with the marketing. Form the overly clever full film title, posters which conveyed nothing, and cringey trailers. Just put on a normal marketing campaign highlighting the film's strengths and stop trying to outhink it with what seemed like forced zaniness

 

[misslane38]

I am an At&t shareholder and I have been furious with the marketing. Form the overly clever full film title, posters which conveyed nothing, and cringey trailers. Just put on a normal marketing campaign highlighting the film's strengths and stop trying to outhink it with what seemed like forced zaniness

The film is zany. Critics and audiences like a zany film. You can't market a movie that doesn't exist or extremely mislead people.

 

[Moncton]

The film is zany. Critics and audiences like a zany film. You can't market a movie that doesn't exist or extremely mislead people.

That's very true, but it didn't come across as zany, it came across as kind of dumb. Obviously a small sample, but everyone who I know who is not a comic book fan and saw the trailer/poster had either zero reaction or a negative one

 

[Invader Joker]

According to deadline:

The R rating was an incredibly idiotic decision.

 

[emc5466]

These early numbers are a disaster.

 

[Invader Joker]

That's very true, but it didn't come across as zany, it came across as kind of dumb. Obviously a small sample, but everyone who I know who is not a comic book fan and saw the trailer/poster had either zero reaction or a negative one

I mean. All the reviews I've seen say that the movie was marketed truthfully and that if you liked the promotion you'll like the movie.

 

[misslane38]

That's very true, but it didn't come across as zany, it came across as kind of dumb. Obviously a small sample, but everyone who I know who is not a comic book fan and saw the trailer/poster had either zero reaction or a negative one

Yeah, none of the people I know felt that way, and if it's dumb to you in marketing, it's dumb to you in the film. The marketing reflects the movie.

 

[Moncton]

I mean. All the reviews I've seen say that the movie was marketed truthfully and that if you liked the promotion you'll like the movie.

There are many on this site alone who said the film was far better and enjoyable than the trailers/marketing would have you believe

 

[brandeezy89]

The R rating was an incredibly idiotic decision.

Rather Margot and co stick to their guns creative wise than being forced by WB to change the script and reshoot the movie. Last thing DC needs is another "WB forces reshoots/rewrites" scenario

 

[emc5466]

Rather Margot and co stick to their guns creative wise than being forced by WB to change the script and reshoot the movie. Last thing DC needs is another "WB forces reshoots/rewrites" scenario

This movie went through significant reshoots with a new director brought in.

 

[Invader Joker]

Rather Margot and co stick to their guns creative wise than being forced by WB to change the script and reshoot the movie. Last thing DC needs is another "WB forces reshoots/rewrites" scenario

That's why they shouldn't have allowed it since the pre production stage when they were writing the script.

 

[SomeOldGuy]

Eh, PG13 might have been smarter, but at least in my neck of the woods, the difficulty level for a teen who wants to see an R rated movie is about a negative 2 on a scale of 1 to 10.

 

[TheGuy]

This movie went through significant reshoots with a new director brought in.

The reshoots were for action scenes.

 

[Iceman]

Eh, PG13 might have been smarter, but at least in my neck of the woods, the difficulty level for a teen who wants to see an R rated movie is about a negative 2 on a scale of 1 to 10.

I think this can still have an impact. It's not for the teens but maybe for the younger looking early teens. However easy it is to get in, it just moves the age at which people can easily see something like this lower. So maybe it's hard for 12 year olds rather than 17 years olds. Hope that makes sense.

 

[bapi]

That's why they shouldn't have allowed it since the pre production stage when they were writing the script.

Thought WB were choosing between Robbie's R-rated Birds and their original plan PG-13 Sirens.

 

[brandeezy89]

That's why they shouldn't have allowed it since the pre production stage when they were writing the script.

There's no way they could've known. I'm pretty sure they were looking at Deadpool's numbers which is why they chose the Feb date. Outside of Disney, every release from other studios will be gambles.

 

[emc5466]

The reshoots were for action scenes.

They were much more significant than that. Ewan McGregor’s character was significantly altered in reshoots for instance.

 

[TheSmoothKnight]