Birds of Prey BoP Box Office Thread

[misslane38]

None of those would prevent a movie from making money and neither are major events. And isn't Galentine's Day on the 13th anyway?

EDIT: Yeah it is on the 13th.

Didn't say they necessarily would. I was just clarifying gaps in your knowledge found in your post. I mentioned the 2/13 Galentines because it might cause people to wait until then. It's my plan since I couldn't see it this weekend. Not sure why you'd even bring up the SAT or PSAT if you thought it was meaningless. But...whatever.

 

[Invader Joker]

FYI: There's a new trend called Galentines where women celebrate their female friendships. There was an ACT exam this Saturday.

Not sure that'll have any effect internationally but domestically it could.

Because of how much this movie was marketed to teenagers, I can see a scenario in which it could leg up to 300 million. Not sure how likely it is, but in theory it could.

 

[MadVillainy]

One of the problems is they made a movie set in Gotham but couldn't use Batman or Joker. That's a bad position.

I don't think that matters much for why this didn't do that well opening weekend

From my estimation, it's another case of making a movie no one really asked for. OWs come down to 2 major components, making a film people want and marketing. It looks like critical reviews and word of mouth will have to carry this as far as it can.

I've never bought this excuse. There are plenty of movies people aren't asking for that end up doing really well.

And what's that Henry Ford quote? "If I had asked people what they wanted, they would have said faster horses."
You have to make people care you can't just bend to what they ask for.

But, since Shazam !, US market has been slacking. People in US are not getting excited for DC movies (Joker being the exception)

Because they aren't marketing them well. When they spend on the marketing and the marketing creative is at least decent, the movies have been doing well

 

[Predator jp]

i thought this movie should make more than Shazam at the very least but sadly that's highly unlikely now.

 

[misslane38]

Honestly not sure it's easy to tell it's a DC or CBM. My colleague at work had no clue.

By the way, how does this compare to SPIDER-MAN: INTO THE SPIDERVERSE?

For those blaming marketing that have seen it, what would you have done differently?

 

[Micromind]

Because they aren't marketing them well. When they spend on the marketing and the marketing creative is at least decent, the movies have been doing well

The new strategy is to keep Production and Marketing costs down, the new regime don't want to revert back to old days of Kevin Tsujihara and Jeff Robinov.

And I agree, they were spending too much.

 

[kguillou]

Again, look at SS people. The marketing people sold the F outta that movie. I distinctly remember the palpable feeling of excitement the GA had for that movie, almost as much as BvS. People who didnt read comic books were interested in seeing this zany punk rock movie about DC villains. Now, granted it had some boosters like Will Smith and appearances from the Joker and Batman to help it but the people were ready to embrace that movie, it was trending on social media for a while.

 

[MadVillainy]

Didn't say they necessarily would. I was just clarifying gaps in your knowledge found in your post. I mentioned the 2/13 Galentines because it might cause people to wait until then. It's my plan since I couldn't see it this weekend. Not sure why you'd even bring up the SAT or PSAT if you thought it was meaningless. But...whatever.

I know about the ACTs and Galentine's Day. But I didn't mention them because they aren't major events that would affect this weekend. I don't even think the SATs would either, but I brought it up because people claim this was largely marketed to teenagers. So I used it as an example of a "major" event that people would try and use to say why this underperformed

Not sure that'll have any effect internationally but domestically it could.

Because of how much this movie was marketed to teenagers, I can see a scenario in which it could leg up to 300 million. Not sure how likely it is, but in theory it could.

ACTs aren't even taken by a majority of teenagers. Even a majority of high school seniors don't take the ACTs. SATS/PSATs I can see why that may affect Friday numbers a bit. But not enough to affect the whole weekend

 

[Micromind]

i thought this movie should make more than Shazam at the very least but sadly that's highly unlikely now.

Shazam was sandwiched between to Marvel Juggernauts, Captain Marvel (which for some reason was a must see movie for all) and Avengers : Endgame (a culmination of 21 "successful" MCU movies, it was most anticipated movie of the year)

And still, Shazam managed to make 3.6 times it's budget.

 

[MurkeNyou]

"It's stupid to think making the characters look as accurate to their comic book counterpart make it a better received film"

Yup, that thinking keeps being proven wrong.

 

[misslane38]

I know about the ACTs and Galentine's Day. But I didn't mention them because they aren't major events that would affect this weekend. I don't even think the SATs would either, but I brought it up because people claim this was largely marketed to teenagers. So I used it as an example of a "major" event that people would try and use to say why this underperformed

ACTs aren't even taken by a majority of teenagers. Even a majority of high school seniors don't take the ACTs. SATS/PSATs I can see why that may affect Friday numbers a bit. But not enough to affect the whole weekend

I'm a tutor in addition to working as a guidance counselor. More students are taking the ACT. It's arguably more popular than the SAT now. I still don't get why you'd bother mentioning tests or holidays, if you think they're unimportant.

 

[MadVillainy]

I'm a tutor in addition to working as a guidance counselor. More students are taking the ACT. It's arguably more popular than the SAT now. I still don't get why you'd bother mentioning tests or holidays, if you think they're unimportant.

I clearly stated why I mentioned them in my last post...

 

[Detective Conan]

I’m surprised it’s opening less than Shazam but then I remembered Shazam was a PG-13 film, and that certainly helped with its box office some. If Shazam was an R-rated film like this film then no question it would be doing as bad, if not worse, than Birds Of Prey.

Don’t get me wrong I’m not saying an R-rating is a kiss of death for cbms since the success of Logan, Deadpool, and Joker proved this isn’t the case but a PG-13 does allow for a much wider audience to see the film, which this film could’ve used since Harley is quite popular with children particularly with young girls.

 

[Micromind]

Again, look at SS people. The marketing people sold the F outta that movie. I distinctly remember the palpable feeling of excitement the GA had for that movie, almost as much as BvS. People who didnt read comic books were interested in seeing this zany punk rock movie about DC villains. Now, granted it had some boosters like Will Smith and appearances from the Joker and Batman to help it but the people were ready to embrace that movie, it was trending on social media for a while.

various factors.

1. Huge ensemble allows you great marketing choices.
2. Joker and Harley (together for the first time )
3. Star cast.
4. Cameos by Batman, Flash.
5. Set in Shared universe (which is barely present right now, where's Batman in BoP ? That tells you everything, even Joker's missing)

 

[writer0327]

I've never bought this excuse. There are plenty of movies people aren't asking for that end up doing really well.

And what's that Henry Ford quote? "If I had asked people what they wanted, they would have said faster horses."
You have to make people care you can't just bend to what they want.

This is true and BoP may end up having great legs and rake in a boat load of money.

What I mean is good OW numbers is about the hype coming into the weekend, in one way or the other, either because people already love the story/characters/premise and can't wait to watch it, or the marketing department has done its job. Bubble-gum PG-13 horror films have done better OW numbers than this. Why? Because teenagers want to see them (for some reason)

 

[MadVillainy]

I’m surprised it’s opening less than Shazam but then I remembered Shazam was a PG-13 film, and that certainly helped with its box office some. If Shazam was an R-rated film like this film then no question it would be doing as bad, if not worse, than Birds Of Prey.

Don’t get me wrong I’m not saying an R-rating is a kiss of death for cbms since the success of Logan, Deadpool, and Joker proved this isn’t the case but a PG-13 does allow for a much wider audience to see the film, which this film could’ve used since Harley is quite popular with children particularly with girls.

I think the R rating is fine but I could be wrong. I have to rewatch the trailers because nothing about it screamed: "Aimed at children and teens" so I don't think that would've mattered.

 

[misslane38]

I clearly stated why I mentioned them in my last post...

Sure, I just don't buy it. It makes no sense. You proposed faulty counterarguments to possible arguments you don't think are valid.

 

[MadVillainy]

This is true and BoP may end up having great legs and rake in a boat load of money.

What I mean is good OW numbers is about the hype coming into the weekend, in one way or the other, either because people already love the story/characters/premise and can't wait to watch it, or the marketing department has done its job. Bubble-gum PG-13 horror films have done better OW numbers than this. Why? Because teenagers want to see them (for some reason)

Well what you're mentioning is different than "No One Asked for This"

There wasn't any hype for this not because no one asked for it. It's because the marketing didn't hit like that.

 

[MadVillainy]

Sure, I just don't buy it. It makes no sense. You proposed faulty counterarguments to possible arguments you don't think are valid.

What faulty counterargument did i make? There was no major event this weekend to cause this movie to underperform. That's a fact.
People taking the ACTs or whatever standardized test is not why a movie underperforms. That's the counterargument I made. And that's a fact as well. Because plenty of movies are released on test taking weekends and still do well.
Don't understand why you're getting worked up over this. I've only presented facts in the post you commented on.
Nothing faulty or weak.

 

[DlAMONDZ]

Suicide Squad doesn't open to 130m+ if current WB got their hands on it

I've been saying for a while now that WB's marketing game has fallen off a cliff post 2016. Outside of that dumb Doomsday trailer, the marketing for MOS, BvS and SS was great and was evidenced by the big openings.

 

[Micromind]

Honestly not sure it's easy to tell it's a DC or CBM. My colleague at work had no clue.

By the way, how does this compare to SPIDER-MAN: INTO THE SPIDERVERSE?

For those blaming marketing that have seen it, what would you have done differently?

I doubt this will do as well as SM: Into the Spiderverse, but for the sake of comparison -

Spider-Man: Into the Spider-Verse (2018)

Domestic Opening $35 M
Budget $90M (same as BoP)

Domestic $190M
International $185M
Worldwide $375.5 M

 

[Erzengel]

The thing with Into the SpiderVerse, is like the Lego Movies, the CBM animated movies don’t really gross what the live action movies do.

 

[Micromind]

Ghostbusters(2016) got a higher opening weekend at $46 M but then it had higher budget at $144M, which prevented it from breaking even (worldwide: $229M).

 

[Micromind]

The thing with Into the SpiderVerse, is like the Lego Movies, the CBM animated movies don’t really gross what the live action movies do.

It still made 4.16 times it's budget, which is great.

 

[brandeezy89]

WBs marketing has been terrible for all their movies outside of Joker last year. The BvS/SS/JL fallout really destroyed the company tbh. Their head of marketing was forced into a producer role right after and I believe the woman now in that role has been her assistant for a long time. The way AT&T operates, I wouldn't be surprised if they fired the entire marketing dept by the end of next week. I remember it was rumored recently that they were planning to sell off DC assets to pay for some of their debt.