take3
Civilian
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‘Captain America: Civil War’ Looking At 5th Best All-Time Opening With $176.4M-$182M; Unseating ‘Iron Man 3’ – Box Office
3rd UPDATE, 9:28PM: Captain America: Civil War is looking at an estimated $74M -$76M opening day, for a $176.4M-$182M opening according to industry estimates tonight. This range puts Civil War as the fifth highest opening of all-time, a gross that any studio would envy. Disney always saw the opening for this Marvel titlehere at $175M, while the industry pushed Civil War toward the $190M-$200M range. Nothing is broken here in the Marvel universe. Sequelitis just comes with the territory of big branded franchise movies. Make no mistake, this is a healthy start to the summer. To say that Civil War is falling beneath projections is petty, particularly when grosses are this high. Tracking can never predict how big these openers can go based on a small statistical sampling, particularly when their first choice/unaided awareness is flying off the chart.




