Miranda Fox
Haters to the Left.
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I'm not a huge fan of product placement myself, but I loved the scene at the hotel and it seems well be getting similar in TDK:
http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003551402
There's more, but it's mostly about how the product placement works.
Stephan Winkelmann: More Lamborghini dealerships in the U.S. and even some strategic alliances that most would not have thought of. There is also some placement . . . the [640] will be in the next Batman movie [working title, The Dark Knight, scheduled for 2008 release], although we are not paying anything. [We want to] boost sales by up to 10% in the U.S. this year, thanks to a little more ambition in the marketing department.
BW: Why the alliance with Batman?
SW: We do not pay for product placement. And we do not allow our cars to be placed just anywhere. It has to be perfect. Something like the next Batman film is suitable for our image. We will not be in films that we don't like.
http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003551402
There's more, but it's mostly about how the product placement works.