scifiwolf
Superhero
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TMNT didn't shatter any August records.![]()
Bad wording on my part. I was in bed with the iPhone trying to get the post out quickly before falling asleep.
Guardians and TMNT just had the 1st and 4th largest August openings of all time in the span of a week. We're seeing the viable box office months shift from May-July to include April and August. Even March is starting to become feasible. WB seems to be the studio who wants to capitalize by shifting BvS to March and now UNCLE to August. It seems to me they feel UNCLE is capable of more revenue than a mid-January release would permit, so I see this as a vote of confidence. Of course, the movie could simply need more time, and they lucked into the weekend in August. Given their statements regarding the BvS move to March, however, I think this was strictly a strategy thing rather than a time thing.




