Man of Steel Box Office Prediction Thread - Part 8

[Majestic]

Seriously such a dumb argument talking about 300 domestic how many movies ever make that during a year? So lame in my opinion and just so short sighted is it not?

 

[snowball41293]

In other words, it is pretty much already a success. So why the doom and gloom? You keep on bring up advertising and distribution, without regarding the fact that they pretty much have been off set already.

This movie could be doing better at the box office. It's potential is limited based on the kind of competition it has and that the general audience is in like with the film but not in love with it. That said, the box office expectations for some people from before this movie even opened were ridiculously high and totally out of line for what would be a reasonable expectation even if the legs on this were better. People suggesting really high box office receipts as what they expect it would do at a minimum when they were probably at the high end of what this movie was going to do even if it had better legs. You also have people on the other end suggesting that this box office performance calls for going back to the drawing board for MOS2.

 

[Poni_Boy]

No, I am on the keeping expectations in check train. $600m has always been the goal for me. Heck, I was praying $550m would happen a few months back.

But you do seem deadset on informing everyone that this movie isn't a great success BO, for whatever reason. Why bring up the distribution and marketing numbers without the sponsorships?

Also, a little off topic, but how in the world did they spend $150m on marketing. That just seems crazy considering how short the push really was.

Most of the time I'm replaying to something. And I know my points sound repetitive sometimes but that's because different people start up the same old conversations. You know what that's like

And 150 mil for marketing is a lot. TV spots, subway banners, billboards, blah, blah is expensive but they really went all out with this movie because of the competition. That's why the big marketing push doesn't start until right before release. If they had started sooner it would have been way more. Personally I would have saved 25 mil and just released it in July.

 

[DarthSkywalker]

This movie could be doing better at the box office. It's potential is limited based on the kind of competition it has and that the general audience is in like with the film but not in love with it. That said, the box office expectations for some people from before this movie even opened were ridiculously high and totally out of line for what would be a reasonable expectation even if the legs on this were better. People suggesting really high box office receipts as what they expect it would do at a minimum when they were probably at the high end of what this movie was going to do even if it had better legs. You also have people on the other end suggesting that this box office performance calls for going back to the drawing board for MOS2.

All this is true. And all of it is pretty ridiculous imo. Still not sure why some thought it could possibly make +$800m.

 

[Showtime]

Also, a little off topic, but how in the world did they spend $150m on marketing. That just seems crazy considering how short the push really was.

You can thank 150 million spent on marketing for the 125 million opening. Money well spent and thus front loaded.

 

[kalhawj]

For all those that love the movie just remember these numbers to keep things in perspective when the doom-sayers pop up.

This film has racked up $214 million domestic/$402 million worldwide in 11 days! 11 days!

Thank you, about time someone with the right mind posted something that highlight how well MOS is doing WW.

 

[Poni_Boy]

It is not unfair to point out that MoS legs are going to be cut worse then usual each and every week with all the releases coming out. This isn't a normal schedule to go up against. It is going to lose viewers and screens at a pretty fast rate.

Which is WB's fault. They should have known better. And considering how they're now ambivalent to Pacific Rim's success, it's truly a waste.

 

[snowball41293]

All this is true. And all of it is pretty ridiculous imo. Still not sure why some thought it could possibly make +$800m.

Not sure either. $800M WW was at the very high end of what would be reasonably expected for a film like this.

 

[DarthSkywalker]

Most of the time I'm replaying to something. And I know my points sound repetitive sometimes but that's because different people start up the same old conversations. You know what that's like

And 150 mil for marketing is a lot. TV spots, subway banners, billboards, blah, blah is expensive but they really went all out with this movie because of the competition. That's why the big marketing push doesn't start until right before release. If they had started sooner it would have been way more. Personally I would have saved 25 mil and just released it in July.

Yeah, I get that for sure.

You can thank 150 million spent on marketing for the 125 million opening. Money well spent and thus front loaded.

Oh, I am not complaining, I just can't believe they spent that much considering how late the push came. That just feels like an amazing amount to spend in such a short time. They couldn't spare a little for a Super Bowl spot. Yeah, still bitter about that.

Which is WB's fault. They should have known better. And considering how they're now ambivalent to Pacific Rim's success, it's truly a waste.

Without a doubt. But hey, I am just happy I didn't have to wait an extra month.

Not sure either. $800M WW was at the very high end of what would be reasonably expected for a film like this.

And that would have been with a great release date and critical success. Completely over the top.

 

[Majestic]

Seriously I know the competition is tough but what am I missing with these numbers? They all dropped tremendously? Did they not?

http://boxofficemojo.com/showdowns/chart/?view=daily&id=originshow.htm

 

[Poni_Boy]

You can thank 150 million spent on marketing for the 125 million opening. Money well spent and thus front loaded.

Rule #1 of box office analysis: Opening weekend is because of marketing. Everything else is because of the movie itself.

 

[kalhawj]

Most of the time I'm replaying to something. And I know my points sound repetitive sometimes but that's because different people start up the same old conversations. You know what that's like

And 150 mil for marketing is a lot. TV spots, subway banners, billboards, blah, blah is expensive but they really went all out with this movie because of the competition. That's why the big marketing push doesn't start until right before release. If they had started sooner it would have been way more. Personally I would have saved 25 mil and just released it in July.

Finally I agree with you on something. MOS should have open on PR time slot.

 

[Majestic]

Serious you don't get a June record all because of marketing! That is a joke in itself yes it helps but there has to be general audience interest in the movie first and foremost or marketing means nothing in the end!

 

[Raiden]

Rule #1 of box office analysis: Opening weekend is because of marketing. Everything else is because of the movie itself.

This is why IM3's great legs proved that GA love the movie, even if the fanboys in the forums don't.

 

[Excel]

This is why IM3's great legs proved that GA love the movie, even if the fanboys in the forums don't.

Sarcasm?

 

[Liam_H]

Serious you don't get a June record all because of marketing! That is a joke in itself yes it helps but there has to be general audience interest in the movie first and foremost or marketing means nothing in the end!

Well the marketing is to get the audience interested, that's the whole point of it.

 

[Poni_Boy]

This is why IM3's great legs proved that GA love the movie, even if the fanboys in the forums don't.

Absolutely. A billion dollars doesn't come from fanboys, who are a very, very small portion of the demographic.

 

[Poni_Boy]

Serious you don't get a June record all because of marketing! That is a joke in itself yes it helps but there has to be general audience interest in the movie first and foremost or marketing means nothing in the end!

Of course there has to be appeal. But a HUGE opening weekend is due largely to successful marketing. Over-saturation, if you will. That is and always will be the case.

 

[DarthSkywalker]

This is why IM3's great legs proved that GA love the movie, even if the fanboys in the forums don't.

Great legs? It made $174m first weekend. It is at $403m. Its multiplier isn't great at all.

 

[Knightstalker]

Released here in Australia today, be interesting to see how much it makes. Pity I don't get to see it till tomorrow

 

[Excel]

Absolutely. A billion dollars doesn't come from fanboys, who are a very, very small portion of the demographic.

????

Iron Man 3's legs have been awful.

 

[Showtime]

Serious you don't get a June record all because of marketing! That is a joke in itself yes it helps but there has to be general audience interest in the movie first and foremost or marketing means nothing in the end!

What

 

[DarthSkywalker]

What

You messed up your hello.

 

[Liam_H]

Seriously I know the competition is tough but what am I missing with these numbers? They all dropped tremendously? Did they not?

http://boxofficemojo.com/showdowns/chart/?view=daily&id=originshow.htm

What are you even trying to ask?

 

[Majestic]

Well the marketing is to get the audience interested, that's the whole point of it.

That is obvious most all summer movies are backed with major marketing it still does not guarantee the general audience will show up is the point. There has to be an interest in the movie as well combined with marketing