Pacific Rim - Part 3

[Autonet]

GDT says:

We are working on it. We concentrated on the core for a long time- but we are barely started on the campaign. I am seeing the ads now and I am seeing outdoors and we are now supplementing what we did with character or tone. Thank You all for your good faith and love.

G

 

[Sawyer]

You're barely started on a campaign for a movie that opens in two weeks?

Come on, brah.

 

[BrollySupersj]

I'm at your side GDT!

You're barely started on a campaign for a movie that opens in two weeks?

Come on, brah.

Didn't WB really heat up MOS ads and marketing during the last to weeks? It worked well for them.

 

[Autonet]

MoS released 7 TV spots in one day on the ~28th. Movie came out a couple weeks after that. Pacific Rim won't get that many, but the timeline is probably similar. GA doesn't pay attention until 3-5 days before anyway.

Oops I meant 9 TV spots going back through my post history.

 

[John Locke]

That's Superman not unknown robots fighting unknown monsters and it wasn't up against an Adam Sandler sequel and the week after a Depp Film and a Dreamworks sequel. All four films share the audience.

 

[Autonet]

That's Superman not unknown robots fighting unknown monsters and it wasn't up against an Adam Sandler sequel and the week after a Depp Film and a Dreamworks sequel. All four films share the audience.

What is your point? We're talking about marketing campaign timelines?

 

[redhawk23]

I don't understand how terms used in a movie that isn't out yet indicated a disconnect with the audience. Prior to this movie giant robots were never called jaegers. We use the term on this board because we are talking about the movie where the term comes from. Is it any different than any other proper noun? "NO ONE KNOWS WHAT A HAN SOLO IS"

 

[John Locke]

My point is WB didn't need to start the campaign for MOS until two weeks ahead there was no competition. But with Pacific Rim there is and all three movies have been advertised more, which means people have already made up their mind to see it that weekend. Most people don't go to the movies twice in a weekend.

 

[redhawk23]

Yeah, they did need at least one big A-lister for this thing. The most well known actor in it is probably Elba and he hasn't reached "oh yeah, i know that dude by sight" status yet. Not everybody watches Sons of Anarchy, has seen Hellboy or Babel, or It's Always Sunny, hard it may be to fathom. The trick is to cast some semi well known good actors who won't charge you an arm and a leg, and one guy that everybody around the world knows so you get that worm on the hook, so to speak.

And yet we live in age where even the biggest names don't really mean nearly as much as they used to, "death of the movie star" and all that. Tom Cruise and Will Smith didn't exactly make Oblivion or After Earth big hits.

 

[Autonet]

My point is WB didn't need to start the campaign for MOS until two weeks ahead there was no competition. But with Pacific Rim there is and all three movies have been advertised more, which means people have already made up their mind to see it that weekend. Most people don't go to the movies twice in a weekend.

People don't make up their mind 2+ weeks out on what to see. Like I said it's 3 days out they usually make that decision. Anyone who has decided already to see it are just fans.

MoS still had This is the End as competition, but Superman sells enough as is. They were mostly fighting to gain awareness against themselves to push to IM3 numbers.

 

[John Locke]

While normally I would agree with you but the 3 days rule doesn't apply with sequels and a Depp movie. If they liked the first one they're going to want to see the sequel. And it's a Depp movie that has the Pirates Logo in the trailer. The GA know about these films and not Pacific Rim because its not a sequel and it barely has any ads.

 

[TheVileOne]

Sorry guys, this movie does not have the buzz Man of Steel did before its release. It doesn't even compare.

I love you del Toro, but you are being naive with that post.

 

[Mr. VBZ]

Everyone seems a little too sure. About this failing.

Let's see what they got up their sleeve first.

 

[Autonet]

Sorry guys, this movie does not have the buzz Man of Steel did before its release. It doesn't even compare.

I love you del Toro, but you are being naive with that post.

Zack says the S is the second highest most recognizable symbol in the world behind the crucifix. Whether that's true or not, just the fact that there was another Superman movie coming alone would match the hype for Pacific Rim with marketing.

Superman prints money.

 

[redhawk23]

Zack says the S is the second highest most recognizable symbol in the world behind the crucifix. Whether that's true or not, just the fact that there was another Superman movie coming alone would match the hype for Pacific Rim with marketing.

Superman prints money.

Unless its the second weekend.


Anyways, they are having a Q and A with Del Toro and the lead cast on Facebook.

 

[Autonet]

Unless its the second weekend.


Anyways, they are having a Q and A with Del Toro and the lead cast on Facebook.

Right now?

 

[redhawk23]

Theyre taking question submissions right now.

 

[BrollySupersj]

http://www.trueachievements.com/n13793/pacific-rim-the-video-game-dated.htm

Only for the 360.

Goddamn it, I barely use mine these days.

 

[Gianakin_]

The soundtrack is really good for this. I'm amazed by how much Ramin has evolved since Blade Trinity.

 

[BrollySupersj]

Theyre taking question submissions right now.

So, how did that go? Anyone out there make a transcript?

 

[dark_b]

the soundtrack is very similar to Iron Man 2008. i googled and i see that he did the scroe.

 

[onyxrose81]

Did you see the second theatrical trailer? Their definitions are pretty clear there.

Kaiju = Beast

Jaeger = Giant mecha

That's for the movie's universe. As for what they mean IRL. Jaeger mean hunter in German, and kaiju means beast in Japanese.

Seriously, how hard is it to look up something on google after seeing or hearing about it?

I did look them up. That's part of my point. I would actually do the legwork if I didn't know something and I did but how many people in the General Audience will? That's my point and they didn't do a good enough marketing job to make it clear to the GA.

 

[Liam_H]

the soundtrack is very similar to Iron Man 2008. i googled and i see that he did the scroe.

That makes me laugh, I immediately thought of the first IM when I heard parts of it last night. Didn't think to look it up though.

 

[Autonet]

 

[I SEE SPIDEY]

Why do I keep seeing Man of Steel brought up to counter the arguments against Rim's marketing? Man of Steel was always guaranteed a 70-80mil opening weekend because of Superman's popularity but surely you can agree that Rim isn't guaranteed those kinds of numbers because it's not based on anything well known and it's doesn't have the same type of cast.

Now Rim can get those types of numbers if the marketing is right. The things I've read about on this thread about the film sounds interesting and great and has convinced me that I'm going to like Pacific Rim no matter what it does at the box office. That's the most important thing to me but I still would like the movie to succeed, only because Del Toro is awesome and I'd love for him to have a blank check to do whatever he wants to in the future. Hopefully Warners haven't abandoned the film because of the split with Legendary. We need more original product not less. I'm *****ing for that very reason. If this film disappoints, Del Toro will not be getting this kind of budget again unless he directs an adaption of some big property.