Who are they punishing? Fans not buying comics?
Have you seen Death Of Wolverine and Amazing Spider-Man 1 sales?
The Spider-Man story never stopped, it was just Superior. Are they punishing Thor and Cap fans too since their roles got taken by other characters? Sales say otherwise. Most of these choices being made are to grab attention, do something different and sell more books. Marvel held 9 spots of the top ten highest selling comics this year. While a few choices are highly suspect (SW,QS), that seems more to fit into their own films. Not to piss off Fox personally. Lay the blame on trying to fit into the MCU more. With F4 the fact remains it's not a high selling book, and it's future is undecided. It's not even through it's last issue and people seemed to have made up their minds and think everything in the comic world is for good now.
What really sucks is that from now on, anytime an X or F4 member gets changed, replaced or taken out of the equation for a bit, people are gonna blame it on Marvels hatred for Fox. And anytime they do something positive with the characters (like giving Storm, Cyclops, Magneto and Nightcrawler a chance at solos) alot of the same people will not recognize that or support them, still saying that Marvel hates the X-Men cause of Fox. If the books then get low sales and are cancelled, the blame goes again, right back to Marvel comics for trying to cut out the X-Men. Can't win.