I have said it in the past, and I try not to offend anyone by saying it, but did any of you actually buy that load that there was only going to be one streamlined Avengers book? You thought they were just going to cut away the most successful current franchise they have to just one book when the books still sell top of the charts? What, just because Joey Q or Bendis or who-have-you said as much? These people are liars. Hell, I guess you could argue that's part of some of their jobs. To lie for the sake of hype, to lie for the sake of interest, to lie for the sake of product, etc.
I thought it was just a given that when management or creative makes a claim to always, always take it with enough salt to choke a goat. It's just what they do.