X-Men is headed on the right track, if one thing is clear is that the audiences are responding to superhero teams. The X-Men franchise is one of the oldest running superhero movies and they have yet to completely reboot it. So them exploring their characters in a younger environment is a fresh way to continue the franchise. Movies like Dead pool and Gambit long with Apocalypse is what might make the X-Men franchise a hit in the USA finally. Overseas it is doing great, but domestically is where it needs the most help. The return of the original cast brought some eyes back to the franchise, but now it is Apocalypse turn to really bring it home. That team work dynamic that really attracts the audience should be explored in Apocalypse with the cast that they have. X-Men Days of Future past to me felt more directed to past x-men movie fans since understanding of the past movies was sort of required in a way. Apocalypse should work to expand to newer audiences or the same people who like the team movies.
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