I agree. Continuity isn't even that well defined. What made The Phoenix Saga "in continuity", exactly? I didn't see a whole lot of tie in comics showing how everyone else was reacting to a giant fight in the middle of Manhattan. How about the death of Gwen Stacy or Captain Stacy. You mean Matt Murdock, a valued New York attorney would make no mention of such events? And J.Jonah.Jameson may love to write scathing reviews of Spider-Man, but he doesn't strike me as the type to completely ignore a fleet of Sentinels exiling themselves into the sun. Sure the heroes are interconnected in a sense, but continuity basically is something fanboys like to harp on more than anything else. Marvel has been around since the sixties, and most of the time Avengers and it's related solo titles rarely told stories that could be reconciled. How exactly is Thor on Asgard yet also fighting Kang and Ultron at the same time? How is it that Captain America can be oversees fighting the Red Skull with the cosmic cube and leading the Avengers against the Kree? Quite simply, he can't. But we let it go when a good story is told.