Great points as always, it's true that Vince has had a greater deal of micro-management control over the last decade of pushes, Cena got himself over initially but in exchange for the top spot he allowed Vince to turn him into this corporate creation that was palatable to middle America after the reckless abandon and envelope pushing attitude era.
Exactly. Cenas a company man. In some ways thats good but in some ways its been terrible. Good because he doesn't politick but bad because he doesn't speak up loudly enough when things are sh**. Cena got pushed too soon and didn't really have the goods to have that spot until years later. He had to know that. Even Flair used to talk about how lacking he was as a wrestler and Flair usually follows Vince's play to protect his own get out of jail free card/meal ticket.
Cenas their boy they tried to keep him happy and make their own movie star with their own lame movies. A movie star they could control this time. Its just another example of the companis manstream expansion and push to look legit.
Vince's big problem is trying to appeal to the mainstream too hard and in the wrong ways. Twitter, tout, all this other crap which he is focusing on too hard, etc. Social media is a great tool but it should be used to get the focus on the product not the main thing he wants people to watch for. His priorities here are wrong. What good is overhyping that stuff when the shows are crap? Once the product gets good and they really tap into what drives todays culture viewers will flock back. They can't artificially initiate it though.
The other big push was Batista and at 36 he wasn't going to rock the boat, he had HHH in his ear and Vince positioning him as the #2 star, he had no reason to do anything but what he was told and he remains the only guy to avoid shovel breath's "Gotta get ma win back!" motto.
Batistas big run was always on borrowed time between age and injury. He didn't really get good until the very end. I think WWE had to see that too. But Big Dave is another case of a big star leaving them when they were (over)depending on him. Batista let the reasons why he left be known too.
Orton and Punk have been the biggest risks, Orton more due to his demons, Punk because he's a hot headed maverick, but I do think the willingness to get behind Punk despite some missteps is a crack of light for the future, especially regarding how indie talent is viewed, and we are hearing that HHH is going back to oldschool methods for promos which I feel comes from the great stuff Punk, HHH and Cena did in summer 2011 when they didn't use scripts.
I think with Punk they really had no choice because main event talent was so thin and people in the company saw what they might potentially be losing with Punk leaving. The fact that Punk HAD to push it as far as he did shows Vince is out of touch with what great talent is. If people like HBK hadn't gone to bat for Punk years ago he may not have even gotten the chances he did. Vince likes to pigeonhole guys--see Christian.
I think most of the good creative pushes for change are coming from Triple H once again getting in the old mans ear. He has his ear and even someone like him sees how weak the shows are getting. Since he's not full time anymore thats got to matter to him even more.
But back to the stars thing...Lesnar was the last straw but it started before Lesnar. We have to look at things like Austin walking out, Savage leaving him and going to WCW, Rude and Luger both walking out on their handshake deals to go to Nitro VERY fast, Warrior no showing and/or demanding more money, Jarrett supposedly demanding more money, Slaughter asking for better pay, Hogan hijacking plans, The Kliq not doing business, Bret refusing to drop the belt to Shawn, and Ventura pushing for a union and wanting pay for his likeness/footage. It all affected Vinces views on how to handle talent. Most of that stuff I mentioned that those guys did HURT WWF and/or helped his competition (even if it was short term) but we don't really see any of that any more. None of the stars have that kind of leverage anymore for various reasons.
Not only because there are fewer places to work but because Vince has locked everyone down tighter and even midcarders/uppermidcarders like Rude and Angle don't bring as much buzz with them to new companies anymore because quite frankly they don't matter as much anymore. We'll probably never see a situation like Rick Rudes Raw/Nitro deal again. McMahon wants it that way. The only thing that even comes close was Kurt Angle signing with TNA and even that didn't happen as fast and only happened at all because Vince didn't want Kurt dying on HIM and his company.
But no compete clauses and all kinds of stuff are in place now so that stars can't go and take that WWE momentum with them. Then there's Vince giving new stars stupid names that he can own even though in the case of 2nd, 3rd, generation stars that name might make them more recognizable and even more popular. Its probably not just to make money off of but to make sure a star going to another company loses some of his momentum. He CAN make money of a name he owns like Michael McGuilicutty but with an awful name like that what are the chances someone is going to pay money for merchandise with that name on it in the first place? There are a lot of reasons Vince has done what he's done just so he can have more control. And in the end if these stars lower on the card "mean" less in WWE then its not going to hurt WWE as much or help out the competition as much when they leave and go somewhere else.
So I get where you are coming from for sure, but I think a lot of the business dip came from the ultra kiddie direction following the Benoit tragedy, I mean things did need to tone down after the attitude era as there was nowhere left to go, but they went too far the other way. What made things worse was that they kept on with too many PPV's and the business no longer had the popularity to support such over-saturation.
The generic blandness of the product is partly because he's made things more kiddie but also because he's trying to make things more appealing to the mainstream.
This turn was probably in the works before The Benoit Murders. Linda McMahon had probably been considering her senate run for a while. Maybe even before that. She'd even been setting up things in local and state education positions before she ran to help give herself some credibility. The McMahons want to be seen as more legit. Always have.
Benoit probably forced them to move up their timetable but I think they were considering going more PG for a while. Thats always were Vince has felt most comfortable because he wants to appeal to mainstream america and be seen as a legitimate entertainment company and not just a wrestling company. They probably wanted better deals with sponsors and merchandising parters so they could make even more money. They had real problems with some deals like that during the Attitude Era. I remember the stupid controversy wirth Al Snows toy and the toy head and even with advertisers during the height of the Attitude Eras raunchiness. If they wanted better deals there I'm sure they felt they had to go with a more family oriented product.