I like this look, personally.
Topher Grace has not been in a lot of films, to be sure, but in the majority of his parts he has been highly praised for his acting skills. He has not yet proven he can be intimidating - but I believe he has the capacity to be so.
Symbiotica, did you enjoy the last two Spider-Man films? If you did - how do you reconcile your disapproval of Topher Grace's casting with your respect for the creators of the film? You've made your point - you think Topher is a ridiculous choice. So what do you think - was Raimi hungover when Topher Grace was cast? Did he lose a bet?
Topher Grace was cast for a reason. The folks at Sony aren't idiots.
If you didn't like the last two films, then why are you surprised that they keep making choices that enrage you? Same director, same producer, same studio. Same Spidey. Hence, in your opinion, same amount of suckage.