DACrowe
Avenger
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You can also tell how many good movies had good trailers
the trailer being good, does not guarantee anything, but already a positive marketing it's a good start for the film, people doing negative marketing already has in great quantity.
Tell you what, you could tell from the trailers for Logan, Deadpool, and Thor: Ragnarok that they were each something way different than expected. And I think that helped them all tremendously at the box office. Here is hoping Dark Phoenix is good enough to give that jolt in perception.
But yes, if it is as bland but "nice" as Apocalypse's marketing, warning bells will go off in the fan community. In this vein, it is worth noting that the SDCC teaser for Days of Future Past (which became the first trailer) floored fans. So fingers crossed they have something like that up their sleeves.