Yeah, and if they were to release the embargo earlier, such as two weeks ago or even this week, again, it would add to press workload as they have two other major films doing press rounds those weeks with embargo’s also releasing in those times.
Dark Phoenix would have been lost in the crowd if it was mixed, forgotten if it was bad, and if it was good it still wouldn’t be at the forefront of everyone’s mind in those weeks. Early embargo dates can have a backfire effect in any scenario.
What’s for certain, for me at least, is that the film I saw and initial experience I had invoked the SAME thoughts Brandon Davis posted about. If he and I are on the same page remains to be seen until his review is out.