SATURDAY PM 3-DAY ESTIMATES UPDATE: '300' w/$24.5 million on Saturday; New 3-Day Estimate is $66 milion
by Steve Mason
March 10, 2007
SATURDAY NIGHT UPDATE It looks like 300 (Warner Bros) is suffering a Saturday drop-off with many of the rabid fanboys having rushed out to see the movie Thursday midnight and Friday. After a $27.8 million opening day, the Zack Miller-directed Spartan war epic will deliver an estimated $24.5 million on Saturday. By the end of the weekend, 300 will have banked an estimated $66 million. Thats far above industry expectations as the $60 million adaptation of the Frank Miller graphic novel enjoys the all-time 3rd biggest 3-day opening for an R-rated film, trailing only The Matrix Reloaded ($91.7 million) and The Passion of the Christ ($83.8 million). By Monday morning, 300 will be at least the all-time 2nd biggest March opening, likely falling just short of Ice Age 2: The Meltdown ($68 million), but its going to be very close. Either way, the gang at Warner Bros is thrilled, especially after the studio's rough 2006, which included Poseidon, The Ant Bully, Superman Returns and Lady in the Water.
SATURDAY MORNING UPDATE - The weekend belongs to Zack Snyders 300 (Warner Bros), which has fulfilled the months of internet buzz, marketing hype and fanboy anticipation with a $27.7 million Friday and an estimated 3-day gross of at least $60 million. Im told that if these numbers need to be revised by Monday, they will go north.
The bloody, violent, over-the-top, R-rated war picture adapted from Frank Millers graphic novel got an early start with Thursday night 12:01am screenings across the country including 57 IMAX locations. My sources tell me that all of those IMAX screenings sold out, breaking the midnight IMAX box office record set by last Summers Superman Returns, another Warner Bros. release. 300 will almost certainly smash the opening weekend IMAX record of $5 million set by Superman Returns. Batman Begins, also from Warner Bros., is the 3rd best IMAX opening weekend with $3.1 million.
If my numbers for this Spartan war epic hold, 300 will be the all-time 3rd best opening weekend for an R-rated movie:
1. The Matrix Reloaded - $91.7 million
2. Passion of the Christ - $83.8 million
3. 300 - $60 million
4. Hannibal - $58 million
5. 8 Mile - $51.2 million
By Monday morning, 300 will also be, at least, the all-time 2nd best opening weekend for a March release trailing only Ice Age 2: The Meltdown:
1. Ice Age 2: The Meltdown - $68 million
2. 300 - $60 million
3. Ice Age - $46.3 million
Its still possible that this sword and sandals epic may exceed Ice Age 2 by Monday morning.
300 probably helped the poorly-reviewed Wild Hogs (Buena Vista) to a far better-than-expected $7.5 million Friday which should translate to a 3-day of $27.8 million. Because many moviegoers were sold out of 300, they were forced to see another movie, and Hogs was the beneficiary. Also, teen boys too young to be admitted to 300 without a parent may be buying tickets to see the PG-13 Travolta/Lawrence/Allen/Macy teaming, then crossing over to see the Leonidas and friends in their rumble with Xerxes and the Persians. After its 2nd weekend, Wild Hogs total domestic box office haul will be $77.2 million.
Bridge To Terabithia (Buena Vista) finished 5th on Friday adding $1.7 million to kick-off the weekend, but its Saturday and Sunday matinee business will likely lift it to $7.4 million for the weekend and a 3rd place finish. The adaptation of the Newbery Medal-winning childrens novels cume will be $67.5 million by Monday. Ghost Rider (Sony) generated $2 million on Friday and will be #4 for the weekend with $7 million bringing its to-date domestic take to $104.3 million. Meanwhile, David Finchers Zodiac (Paramount) continues to disappoint with $1.9 million Friday and will pick up no more than an estimated $6.6 million for the weekend. The well-reviewed serial killer pic will have a 10-day total of $23.5 million.
EXCLUSIVE FANTASYMOGULS.COM EARLY FRIDAY ESTIMATES
1. 300 (Warner Bros) - $27.8 million
2. Wild Hogs (Buena Vista) - $ 7.5 million
3. Ghost Rider (Sony) - $2 million
4. Zodiac (Paramount) $1.9
5. Bridge To Terabithia (Buena Vista) - $1.7
6. The Number 23 (New Line) - $1.3 million
7. Music & Lyrics (Warner Bros) - $1.25 million
8. Norbit (Paramount) - $1.2 million
9. Amazing Grace (IDP Films) - $752,000
10. Breach (Universal) - $700,000
EXCLUSIVE FANTASYMOGULS.COM EARLY 3-DAY ESTIMATES
1. 300 (Warner Bros) - $60 million [$60 million cume]
2. Wild Hogs (Buena Vista) - $27.8 million [$77.2 million cume]
3. Bridge To Terabithia (Buena Vista) - $7.4 million [$67.5 million cume]
4. Ghost Rider (Sony) - $7 million [$104.3 million cume]
5. Zodiac (Paramount) - $6.6 million [$23.5 million cume[
8. The Number 23 (New Line) - $3.6 million [$29.7 million cume]
7. Music & Lyrics (Warner Bros) - $3.5 million [$43.55 million cume]
6. Norbit (Paramount) $3.4 million [$87.4 million cume]
9. Amazing Grace (IDP Films) - $2 million [$10.9 million cume]
10. Breach (Universal) - $1.8 million [$28.3 million cume]
Mira Nairs The Namesake (Fox Searchlight) appears to be winning the weekend PTA race with an $11,700 PTA at 6 locations yesterday. For the weekend, the story of a man from a traditional Indian family trying to fit into modern American city life will likely finish with a 3-day PTA of $11,700. 300 will be a very strong 2nd with just under $20,000 per location. The doc about monastery life, Into Great Silence (Zeitgeist) should finish 3rd for the weekend, followed by Wild Hogs and the new IFC drama Beyond the Gates.
EXCLUSIVE FANTASYMOGULS.COM EARLY FRIDAY PTA ESTIMATES
1. The Namesake (Fox Searchlight) 6 locations - $11,700 PTA
2. 300 (Warner Bros) 3,103 locations - $10,700 PTA
3. Into Great Silence (Zeitgeist) 2 locations - $2,701 PTA
4. Wild Hogs (Buena Vista) 3,296 locations - $2,688 PTA
5. Beyond the Gates (IFC Films) 1 location - $2,374 PTA
6. Exterminating Angels (IFC Films) 1 location - $2,249 PTA
7. The Lives of Others (Sony Classics) 127 locations - $1,458 PTA
8. Avenue Montaigne (Thinkfilm) 16 locations - $1,412 PTA
9. The Host (Magnolia) 71 locations - $1,239 PTA
10. Ma Fille, Mon Ange (Alliance Atlantis) 34 locations - $1,073 PTA
EXCLUSIVE FANTASYMOGULS.COM EARLY 3-DAY PTA ESTIMATES
1. The Namesake (Fox Searchlight) 6 locations - $20,750 PTA
2. 300 (Warner Bros) 3,103 locations - $19,336 PTA
3. Into Great Silence (Zeitgeist) 2 locations - $8,600 PTA
4. Wild Hogs (Buena Vista) 3,296 locations - $8,434 PTA
5. Beyond the Gates (IFC Films) 1 location - $7,950 PTA
6. Exterminating Angels (IFC Films) 1 location - $7,775 PTA
7. The Lives of Others (Sony Classics) 127 locations - $4,358 PTA
8. Avenue Montaigne (Thinkfilm) 16 locations - $4,150 PTA
9. The Host (Magnolia) 71 locations - $3,965 PTA
10. Ma Fille, Mon Ange (Alliance Atlantis) 34 locations - $3,335 PTA