And you did so by bringing up movies that were never announced to be in development. It isn't "anal" to point out why that doesn't make sense.
Several of those movies were announced to be in development, though. They weren't announced by the studio and given a release date, but they were announced, and they were discussed by the studio on multiple occassions. I think it's splitting hairs to say "Well, they weren't actually put on a 'slate board'. The concept at hand is the same...the movies were in some stage of development, and haven't happened despite that.
If your "plan" is constantly changing and relies on throwing dozens, literally dozens, of things to a wall to see what sticks.... you don't really have a plan.
This assumes that they are just throwing dozens of things at a wall to see what sticks. You have chosen to characterize it this way because their initial attempts have been unsuccessful, but WB has been clear about this being their plan for several years now. They have some great properties, and they want to develop them into film and television projects. I don't see the issue with that. I don't see why leveraging the properties you have has to be characterized in such a negative way.
They don't have to know how each project fits together with every single other project for this to be a valid approach.
You can say that's just business as usual in Hollywood but it isn't. Not like this.
The basic overview of the development process, where projects are announced, put into development, and some make it, and some don't? Sure it is.
In terms of this particular situation, it's not the norm in part probably because attempting to create this type and scale of shared franchise is still unusual and ambitious beyond what most studios have attempted. Fox, the other major studio trying something similar, is experiencing similar issues with its X-Men "shared franchise", albeit on a smaller scale, as they have fewer projects in development. But their attempts to move beyond the core X-Men movies have been mixed until recently, and there are serious perception issues with the development of GAMBIT, NEW MUTANTS, and rumors about problems with DEADPOOL 2.
Find me another franchise with that many projects in development hell, whose leadership has been restructured that many times, and has course-corrected and shifted gears on that many occasions. You won't.
I was only addressing the basic development process, not the leadership situation at WB.
I mean honestly, from one fan to another: doesn't that frustrate you? They have the most important, iconic superheroes at their disposal and look where they're at.
Yes, it frustrates me. It doesn't make me abandon all hope. I don't know what to tell you beyond that.