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This. Except for the "every money shot" part. Leave a few goodies for the theater. But surely in a Snyder film there are enough impressive shots to pack into 30-seconds without showing their entire hand.Avengers' hype didn't really go into overdrive until the Superbowl TV spot. Until then it was tepid optimism. They poured all the money shots they could possibly muster in the one minute time frame and effectively exploded twitters and facebooks with nothing but talk of how awesome the Avengers looked. MOS needs to do the same. The good thing is that its first trailer has an air of far more optimism to it than The Avengers' first trailer did imo. They need to maintain that momentum and unleash every money shot Snyder has composed (that only he can) and blow the brains off the unsuspecting Superbowl audience. WB can subsequently start an even bigger firestorm in Twitter and Facebook than even Marvel did.
I really, really want a Superbowl spot, but I was just looking through WB's big releases over the past few years on IMDB, and I can't recall a single one of them having a SB spot since Batman Begins in 2005. If I'm correct, then that's going on 8 years without participating in the Superbowl ad circus. I think those saying WB just don't bother with it anymore are right.
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