MadVillainy
C'mon Son
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1) It was spearheaded and curated by Kendrick Lamar. Not The Weeknd. He had some apperances but the project was Kendrick's brain child.Soundtracks do help big time though. Black Panther’s soundtrack was REALLY popular, partly because it was spearheaded by The Weeknd whose red hot in the music world. Soundtracks can sometimes help movies break into the mainstream consciousness of awareness and interest. BOP had a good score but it aint like Black Panther’s or Suicide Squads were the hits were ALL over the radio and social media.
2) Preface: I am talking about for non musical movies. and soundtracks that largely feature songs that are made for the movie
How do original soundtracks help big time? Black Panther would've been a major success without Black Panther: The Album. Furious 7 was going to be a hit movie without See You Again. Suicide Squad's soundtrack sold, but there's no evidence or correlation that the album is what pushed SS to its box office heights. 50 Shades of Grey had a phenomenal soundtrack, but the movie would've been a success without it.
Again, it's not a bad thing to have a successful album, but it's not a guarantee for making box office money. If you look at all the highest grossing movies that aren't musicals, most of the highest grossing movies didn't have hugely successful singles or original soundtracks.
Charlie's Angel had some of the biggest pop stars out like Ariana Grande on its soundtrack and had a pretty big single (they still play it heavy at any LA Fitness or Gold's Gym). Movie still flopped. And again Spider-Verse had Sunflower which is/was a colossal smash single, went #1 on the Hot 100 for a week, was in the Billboard Top 10 for like 33 weeks...but there's nothing that shows that the movie was helped by that.
Original soundtracks are a great secondary revenue stream and it can help promote a movie a bit. It's not bad to have a great original soundtrack. But if the movie still doesn't look good to people, there's no evidence that many people say "You know I like the original soundtrack so much I'm going to see the movie". Soundtracks don't say when the movie is coming out...with BoP they would've been better of buying some more interesting creative minds and doing a better social media blitz if they really were marketing to teens
EDIT: And you know it's not like back in the day where if you wanted to hear a song you had to: go to the movie, wait for the radio, wait for MTV, etc.
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