Matt
IKYN Guy Groupie
- Joined
- Aug 9, 2000
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MT sales are actually up since the reviews. So yeah. We'll see about the WOM when the movie's in its second week.
Of course sales are going to be good this weekend. Aside from being a high profile movie featuring two icons, opening to virtually no competition during a holiday weekend, you have this:
It could drop to %1 at this point, im still seeing it tonight at 8:45 and again sunday morning
People have already decided to see the movie. Those people are going to see it. The question is going to be weekend 2 and 3. That is when people who cannot afford to see every movie in theaters go. That is when people who are on the fence about seeing it go. That is when people who are just looking to do something on a Sunday afternoon go. Those are the people who are impacted by WOM. In the digital era, when the bad reviews are now trending on Twitter and Facebook...that is absolutely going to affect word of mouth (arguably more than anything).
Take Zootopia... I took my kids to see that movie and it has an amazing RT score. I didn't think it was very special. It was certainly not at Toy Story levels. But you see that 99% and think it must be the second coming. I wish sites would use film scores instead. The RT score is much less important to the film score it lists underneath the RT score but in much smaller font.
I took my daughter to see Zootopia. It was a cute, clever, and unique. We both loved it. But I loved it for what it is, a children's movie. Critics are kinder to children movies because they are not made for adults. They are made to appeal to children and therefore a critic must ask "is this appealing to those it is meant to appeal to?" Zack Snyder has talked a big game about making "adult" superhero movies. He has talked about how this is a mythological tragedy, Shakespearian in nature. He has set the expectations for this to be the second coming of The Dark Knight. Therefore, critics are evaluating it from that standpoint, a comic book movie that wants to be something more; a Chris Nolan type picture. It was never going to end well for a director who has the emotional depth of a brick to try to make something on Chris Nolan's level. My point is: When you try to do something on Christopher Nolan's level...expect to be held to the exact type of scrutiny of one of his films. And if you can't deliver...well...its gonna get trashed.