This is what I try to get across sometimes here. We are in a bubble near the extreme of people who think about these films. Many other GA members watch and love all the Marvel films but don't go out of their way to see a single trailer or read a review or even ever google anything to do with any of the films. The only time they see something is when they are a captive audience to certain types of marketing like billboards and trailers ahead of different films they see in the cinema. I mean I will watch every Bourne and Mission Impossible film and be very excited about them and buy them on blu-ray as soon as they come out & rewatch them all every so often, but I won't ever do anything outside of that or know a single thing about them (that everyone else doesn't know) before I see them in the cinema first time. All my anticipation goes to the things I'm MOST anticipating (for eg CBMs, fantasy novels and certain games) and it's the same for much of the GA who may be more into their favourite sports team, travel, reality TV

, fashion, music or whatever even though they love the MCU films.